The Research On The Reform Of News Production In The Era Of Big Data

Big data,is predictive and strategic relevant information in large amount and high growth rate,that could be dug out,stored,analyzed and processed by a brand-new screening approach in the Internet age,featuring in huge quantity,various kinds and rapid growth rate.The arrival of big data age will bring tremendous changes for people's life,work and study,as well as all works of life including news dissemination industry.However,researches concerning big data in China are still in a start-up and exploration phase,particularly,researches concerning big data in the news dissemination field are few.Making a comprehensive survey on the researches concerning big data in the news dissemination industry at home and abroad,it can be concluded that researchers mainly begin with successful cases in data and news field at home and abroad,without combining relevant news journalism theories to analyze the emergence,application and future development of big data and data journalism,nor forming a relatively systematic and complete research framework.This paper adopts case analysis method,literature research method and content analysis method,draw lessons from traditional news business theories,discusses the production process of data journalism in the context of big data age.By in-depth discussion on the existing theoretical works and literature,overall understanding of the news production in the big data age,deduction on the existing news production theory and combination with successful news-producing experience of news media agencies,this paper adopts case analysis method in order to obtain objective and comprehensive understanding of the transform trend of news media in big data age.Also,this paper will provide reference for the Chinese traditional news media transformation in the Internet age.The function of ontology of news is describing news facts;but,the function of news media is to deliver news fact to audiences.In each stage of social development,the level of productive forces and productive technology is in direct relation to the playing of the role of news media.In big data age,changes in media environment and audiences' demand will lead to fundamental change in news production;progress in IT computer technology and advance in Internet will provide technological and material support for transformation in news production,which to large extent promote transformation.Media production mode changes brought by data contains the following aspects:firstly,as to news production philosophy,media is supposed to realize that the monopoly position of traditional media report subject has disappeared,report content could break time limits,report procedure could focus on timely follow-up;secondly,great changes have taken place in journalists' role positioning and main tasks and in news media agencies' organizational structure;thirdly,with regard to three news production processes,significant changes will take place in news information obtaining method,processing method and presenting method in the progress of Internet technology.With the arrival of big data age,people are supposed to be clearly aware of the disadvantages and drawbacks of big data when confronted with various changes in big data age and with all kinds of its progresses so that people could overcome the disadvantages.In modern society,the various ubiquitous data-collecting equipment leads personal privacy to be exposed before data collected.In this sense,there is no privacy at all.People's daily behaviors and manners even inner activities could be presented totally by data.Big data could accurately predict the development tendency,at the same time,it could enable people to excessively rely on data which will make people lack of innovative spirit and make people's thinking method remain suppressed.Furthermore,data will deprive people of their capacities of independently judging and thinking.Government and enterprises do not open data greatly;also,there is shortage of uniform management and delivery platform.All these will result strong enterprises to occupy monopoly position in data,result to some cut-throat competition for dominating data control.These are vital issues formed in big data age.In the near future,deeper integration will emerge between data using and news producing.Data will infiltrate into every link in news transmission.Media must help journalists transform thinking pattern and media mechanism,properly utilize resources to adapt to the impact on and challenges for traditional media resulted from data technology,which could be fulfilled by cross-border cooperation strengthening and could improve news report quality.