| From ancient times to today,weather changes are closely related to people’s survival,which has been an important part of people’s daily life and work.With the rapid development of modern economy,the unpredictable weather is closely linked to modern communication technology,industrial and agricultural production,especially social activities and people’s life.Today,TV weather forecast program has become an important factor in the dissemination of meteorological information and scientific knowledge,and a window of the spread of socialist spiritual civilization,which plays an important role in serving economic construction,social development and people’s life.The changes of weather have a close relationship with human life and production.Since the weather forecast played by central television station on October 1,1981,China has began the development of its own meteorological program,the weather forecast program of news broadcast has 900 million audience and has a ratings of around 20 percent steadily.Weather information has stepped into thousands of households.The development of weather program makes it pay more attention to people’s feelings,which results in gradual increase of humanistic care.You will learn meteorological information on travel,sports,SPF,car-washing index,even air pollution index etc.,with the continuous improvement and perfection of the program,it is heading to a direction of diverse,subtlety,humanization and friendliness.In the early stage,weather forecast appeared in the form of ’broadcasting&subtitles&dubbing’,simple information prediction index started the development of meteorological program.Since the appearance of the first weather presenter in 1993,the participation of Mr.And Miss meteorologic made weather programs pay more attention to humanistic care,until 2001,when the weather presenter began to point at the map with fingers instead of sticks,it made weather program much closer to audience’s feelings and more humane.With the progress of science and technology,China’s weather forecast is not only an intuitive broadcast of weather information at present,the audience also can learn that when is best season for travel,is it suitable to wash cars in the afternoon,should they apply sun tan oil today,and should they take an extra jacket,more segments and contents of the program show humanity,pay attention to subtleties of human life and embody humanistic care.human dignity and the living conditions of human nature and the pursuit of human liberation and freedom.And the weather forecast is the embodiment of care of people,whose nature is to serve the people and pay attention to the state of human existence,the design of its contents also shows its concern for subtleties of human life,including program host.The presenter plays an important role in the program,whose speech,image even eyesight are more important than the specific prediction on the TV sometimes,because the host is real person,his directivity and representation will bring the audience more intuitive feelings:the audience in which areas should take umbrellas,and the audience in which areas should not wash cars,etc..From the official broadcast in early stage to vivid and friendly expression,it is not only the change of contents,but also the change from weather information to a wide range of information,even including the presenter’s forms of language expressions and so on,through the development of program,we can realize more and more emotional embodiment,attention on development of humans,respect for human feelings,and emotional experience of the audience,these are the aspects that weather broadcast attaches more humanistic care.Homemade meteorological program Spectacular draws lessons from the experience of domestic and foreign weather programs from the perspective of humanistic care,injects more humanistic care itself and proposes the innovative idea that meteorological program should be the combination of service,authority and humanistic care.Different from the information dissemination through mobile phone and newspapers,TV program includes screen language,commentary language,live language and subtitles language,it is a full display of television programs.The homemade Spectacular program experiences audience’s emotion through a range of TV languages,pays attention to audience’s mood,concerns for survival and development of human beings,and injects more humanistic care,in this episode,all the above concerns are not only reflected via the design of contents,but also via subtitles,even the presenter’s eyesight.Also humanistic concern is reflected in each sector of the program.In the program,the presenter shows more humanistic care to survival and development of human beings,which will make the host have better emotional coloring,especially for the broadcasts of disastrous weather and climate,an experiential broadcast in the program can effectively deliver humanistic care to all sectors of society.This article analyzes the importance of presenter’s humanistic care in the meteorological program,by combining the study of current situation of meteorological programs and analysis of presenter’s humanistic care concept. |