Research On Interviews Before Execution In HeNan Television

Along with continuous advancement of the process of legalization, our legal publicity and education work has been carrying forward for more than thirty years. As s special TV program form having a broad mass basis and effectively spreading the legal knowledge and idea, the legal TV talk show plays a huge role in promoting the construction of national socialist legal system. With its advantage of interactive communication between mass communication and interpersonal communication, the legal TV talk show examines the legal cases in the perspective of ordinary people, in this way it can seize the popular legal blind spots and concerns more easily. Owing to this, it is regarded as the main direction of the future legal TV programs.As a legal channel brand column, Interviews before Execution in He Nan Television is regarded as a case study. This column established its concept as “Wake up the regression of human nature, Perceive the precious value of life”. Standing on the intersection of humanistic concern and legal construction and operating on “the rule of law, the Franco Prussian and Service” principle, the column chooses the typical law case to build the communication platform of legal education and reverence towards life and create a distinctive brand television column through the way of TV interview. In case selection, the column pays more attention to the universality and typicality and connects humanistic spirit with legal spirit. Its in-depth interview and interpretation of the humanities connotation and the essence of law case not only came close to real life but also focused on the construction of legal system. The essential impact and influence in this column is its hostess---Ding Yu. In the process of role playing, discourse rhythm and scene control, she emerges the female kindness and gentleness into the grand atmosphere, and reveals the wisdom and rationality in the easy-going smiles. Her beautiful figure and proper performance make her the core of the column’s brand construction. The perfect blending of the hostess’ particular personal charisma with the typical content, the typical story and humanism of the program won a good communication effect: Ratings of 1.61% makes it come out in front in the same program and popular in professionals and audiences; Ding Yu won the honor of “ The first national top ten host of TV legal program”. In addition, its success lies in its proper grasp of the relationship between supervision by public opinion and judicial independence, between citizens’ right to know and the rights and interests of criminal offense, between eye effect and legal norms. Such proper grasp was also the highlights in many legal TV interview programs. On the other hand, there are some problems in Interviews before Execution such as the narrow selection on the nature of the case. In the ages of big data and the new media, The column should pay more attention to the integrated communication between professionals and industries, actively expand the depth and breath of content, place more strength on the interpretation of the relationship among emotion, reason and law, and make use of various media to expand its influence to adapt to the diverse needs of society.