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Model Introduction Of Television's Influence On Chinese Television Industrialization Research

Posted on:2016-02-19Degree:MasterType:Thesis
Country:ChinaCandidate:X X WeiFull Text:PDF
GTID:2348330488490734Subject:Art theory
Abstract/Summary:PDF Full Text Request
The establishment of the socialist market economy system for China's TV production to provide a system guarantee, but in a very long period of time, China TV program market development is slow, there is great importance to broadcast, despise business phenomenon. TV program production has stagnated in the production of a single product program level, low degree of marketization, the industrial structure is not complete, broadcasts the separation is not complete. China television production compared with developed countries, the integration of supply chain development in industrialization, large-scale, there is considerable gap value chain. However, in recent years the foreign mode of TV programs irritable nation introduction is brought a breeze for the development of Chinese TV industry. Thanks to these models show the unpopular, many TV not only gathered popularity ratings, promotion, and achieved tremendous economic benefits, good evaluation by the industry,whether it is television or social independent television production companies have joined the competition pattern of imported TV programs.It should be said, contributed to the development mode of the introduction of TV programs for Chinese TV industry, promoting the industrialization operation, market development China TV programs. At the same time, promote the Commission Reform said of an aged person introduction upsurge in modes,significant progress has been made. China TV program market introduction of television programs in model driven, has already begun in scale, market,value chain integration development direction. The theoretical research and the current mode of TV programs to introduce confined at the micro level, such as the introduction and comments on specific TV program mode,or focus on a path to study mode of TV programs, or focus on a TV show localization research and so on, and to China mode introduced TV the thorough analysis from the angle of market-oriented operation, andfurther from the macro sum on the China television industry, market management to promote the role of, also seldom see. Therefore, the introduction of television programs to model as the object, the successful experience and analysis of the effect of the marketization,industrialization operation, has the important theory significance and the practice significance. Through analysis of basic situation of China TV programs and Chinese mode introduced TV business situation, and points out that the positive influence of TV programs on China mode introduced brings TV industry: make China TV industry truly realized Zhibofenli;makes the field of television programs to realize industrialized production; realize the development of the market and promote the innovation Chinese the TV industry. At the same time model the introduction of TV program has brought negative impact on the Chinese TV industry: some models the introduction of program has the obvious characteristics of ideology, will some ideology abroad into the China,is not conducive to the Chinese stable social order; the actual demand of some model program and China audience does not adapt, bring certain television viewing limitation; introduction of the program of low risk and high viewing effect in mode, lazy, complacent; due to the introduction of the popular, many television programs imitate each other,homogenization of serious phenomenon. The article points out: in the introduction mode of TV programs, to take control of the program to strengthen the mode of ideological characteristics; to create high-quality television mode; to establish long-term mechanism,cultivating core competitiveness; to be based on "bringing in", will China TV mode into the world stage.
Keywords/Search Tags:Model the introduction of television programs, industrial production, marketing management, negative effect, positive effect
PDF Full Text Request
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