| Relying on the rise of micro-blog and other social media platforms, it extended the discourse space of traditional media. And the news weekly magazine as a "niche" media will also be located in this increasingly important field of public opinion. In this context, how to balance the relationship between its own magazine media attributes and social media communication structure is very important.This paper selects the official micro-blog in Sina micro-blog of New Weekly, Life Week and China News Week as example. And their micro-blog content between December 2013 to January 2015 were selected. Depth analysis their communication content and effect. Then collect the date in the news sources, micro-blog publishing time,content theme and organization, language styles. Analyze their commonalities and personality. Further summarize the dissemination characteristics of news weekly official micro-blog, which as a branch of the magazine media. And Research on the news dissemination characteristics of micro-blog. At the same time, puts forward the problems in the dissemination of news weekly official micro-blog. Combined with the advanced practical experiences about other media, and offer some recommendations and development direction to the news weekly official micro-blog. |
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