The Research On The Dissemination Of Government Information In Emergencies

At present, our country is in the period of social transformation, all kinds of frequent emergencies. Whether it is a natural disaster or man-made production safety accident, will hinder the normal operation of society. As the network of social media unprecedented development and citizen oversight consciousness awakening, the government has difficult to fully control. The government timely and correctly release information, which is beneficial to the greatest degree to eliminate the negative effects of sudden crisis. Government by press release guide public opinion, has become the governments at all levels must face the issue.Since the "SARS" events, press conference as a matter of government information publicity system, gradually normalized. News release as an important part of the government and the public information communication, in relation to the public's right to know security, social problem such as emotional stability, positive public opinion. At present, our country emergency government news release specialization degree had certain increase, the body of the press release and coverage gradually clear, the news release system construction has achieved remarkable results. News release system in our country, of course, is still in exploring stage, imperfect legal system safeguard system level, the news release site execution and subsequent diffusion force of the weak link, weaken the propagation force of government press releases, press release secondary public opinion crisis even led to frequent. Therefore, how to fully and reasonably assess the propagation force of government press releases, news propagation force puts forward the optimization strategy is very necessary.In this paper, using relevant theories such as communication, crisis management, with the spread of emergency government news release force as the main research object, research is focused on, through the methods of analytic hierarchy process (ahp), build the evaluation index system of emergency government news release the propagation force and make up the blank in the study of past emergency government news release, question and answer the following three aspects:first, the government in emergency, what is the concept of news propagation force its influence factors have? Second, the propagation force as the goal layer, the relevance and importance of each target of overall goal? Third, the current our country government in emergency problems which in the news release, how to solve these problems and promote the propagation force.To answer these three questions, this article in the news release system of our country development course and status quo on the basis of fully combed, build the government news release the spread of evaluation index system, reveals the correlation between the elements influencing the propagation force. At the same time, analyzes the current existing in the news release in response to emergencies deficiency, eventually to improve emergency government news release propagation force provides a new train of thought and optimization strategy, to improve the Chinese government in dealing with the crisis emergency news release effect, to ensure the information communication is smooth, maintain social stability, shape good government image has a positive meaning.