The Study Of Television Media Transition During The "Internet+" Economic Pattern

The development of TV media has attracted extensive attention in China at any time?TV media in China continue to grow,innovate and improve through all challenges and impact encountered along the way.From the earliest single mode to the current Internet + fusion,the transition of TV media always bring new research topics to the industry.This article is intended to explore the development of China's TV media under the current economic situation to understand and confirm the current way as well as the way ahead of TV media.This article mainly focuses on the impact of "Internet +" on the transition of TV media by using literature review and case study method.The innovation and development of TV media under the "Internet+" economic form is carried out from the aspect of theory and practice.Besides,it further points out that the transition of China's TV media has achieved sublimation in the user's thinking,breakthrough in operation system,innovation in capital operation and development in platform.Internet + strategic layout of SMG(Shanghai Media Group)is used as an example in this article to make a further analysis on the strategy of joint construction of industrial utilization and capital operation,and joint development of content,channels and platforms,as well as services in the transition of TV media.Although under the overall situation of "Internet +",TV media has made certain breakthrough and innovation,there are some problems in transition since it is still in the exploratory stage.First,the inherent mechanism brings constraints to TV media leaving it in an embarrassing dilemma in the new environment;second,technological control has not obtained enough attention,and the transition prefers the market size;third,the regional development of Internet + is unbalanced,with obvious transition regional differences;fourth,the infrastructure is not perfect and the development of the Internet is restricted;fifth,the opening up of market access is not completed and there is industry barrier;sixth,expertise of Internet is inadequate,education system falls behind.This article also studies the problems in the transition:the first is the restriction of the system and mechanism,the second is that TV media will face many uncertainties in the transition.Under the situation of "Internet +",since China's TV media transition is still in the exploratory stage,it is normal that there are some problems.What is important is to find and solve these problems and constantly revise the direction of China's TV media transition.To make the TV media have healthy development,all parties should take corresponding measures to solve these problems.First,perception of China's TV media shall be changed,with Internet + as strategy,all walks of life need to carry out transition and upgrading according to the logical thinking of the Internet;second,system and mechanism need to keep up with the pace of transition to promote the process of merger of radio and television,linkage of broadcast television frequency channel and audio and video sites,separation between producing from broadcasting and so on,and to create a number of new mainstream media with various forms,advanced means and competitiveness as well several new media groups with strong strength,communication power,credibility and influence;third,in the ear of Internet +,"content wins" still has important practical significance,the inherent content advantages of the TV station need to be used to integrate and produce the content;fourth,content advantage should be utilized to develop platform so as to realize the re-mining and traffic realization of user resources,and change the TV broadcast channels into a platform which fits with the user in all directions;fifth,the user experience should be focused on,and service in communication with the user should also be enhanced to lay a solid emotional and economic foundation;sixth,make capital innovation and development,seek new ways of capital accumulation as well as media profits and growth points.With the arrival of the "Internet +" era,not only progress has been made in the technical level,there are also big changes in the mode of thinking and social model.All media,including TV media,are facing an unprecedented new pattern.Future development of the media will work closely with the Internet technology,and break people's stereotyped image about the media,forming a new and powerful revolutionary force.