Study On The Present Situation, Problems And Advice Of Chinese All

The development of digital publishing industry in China got the support of national policy. At present, the digital publishing has become a new economic growth point of culture industry, press and publication industry is the strategic emerging industries and the main development direction, promote the development of traditional publishing media and emerging media fusion, developing digital publishing industry in China has become the important strategic task to the publication of strong. Founded in 2000, Beijing Chinese All digital publishing co., LTD. Is an enterprise specializing in digital publishing industry, its development is basically the epitome of the development of digital publishing industry in our country. Chinese All from the original digital technology to a slow start on January 21, 2015, landed on the Shenzhen stock exchange, the gem officially listed, this marks the prelude to China's digital publishing development to a new stage. After more than ten years of development, Chinese All has become a collection of digital reading products, digital publishing, digital publishing platform operating services and digital content value-added services for the integration of the whole industry chain model. Chinese All copyright agency, the author as the original source of digital content, content aggregation, and management, to mobile phones, handheld terminals, the Internet and other media provide digital reading products; For digital publishing and distribution agencies providing digital publishing service; By copyright derivatives methods such as providing digital content value-added services. Chinese All now is one of the largest licensed digital content providers, has over 70 million users, cooperation more than 400 million users, with o ver one million kinds of digital content resources, signing the copyright agency 600, signing, best-selling author of more than 2000 well-known writer, author of more than 1 m illion station network. Although Chinese All digital publishing business development in full sw ing, as well as the digital publishing industry in China has developed rapidly and achieved certain results, but i n the development of Chinese All, there is also lack of brand content construction, transmission channels to rely too much on China mobile started relatively late, and digital content value-added services. The problems of the C hinese All, also from the si de reflects the digital publishing industry in our country at present the problem. Faced with these problems at present, Chinese All will be under the guidance of relevant national policies, grasp the development of the Internet industry an unprecedented opportunity, increase the investment in the field of generic Internet and layout, adhere to the surrounding digital publishing as the core, with IP value-added and digital education as two driving engine, service operations with a digital reading products, digital publishing, digital content value-added services for the three business model, fully integrate the internal and external resources, and exert the company to strengthen the company quality and quantity, the content of the key building total contents, total process, the whole media digital publishing service platform, continuously increasing investment to expand the scale of users and market share, continued close to user needs, improve the user experience, enhance the user viscosity, leading the development of digital publishing in China.