On The TV Show Host Under Social Transformation In China

In the 1990's,our society was in a complicated and ever-changing time. Politics,economy civilization were all changing from planned economy into market-oriented economy. The television mass media that was benefit from research achievement of modem science and technology was the most telling witness and helped to bring about it. And also depending on its strong disseminate superiority,it rewrite completely Chinese culture landscape at the end of the 20 century. It's no doubt that it became another power that was hard to illustrate. Television host was an inevitable product of development and change in common of society and television. As spokesman of media culture,he explained media culture from a hum nation angle. At the same time he was alienation by media culture and played a media role,which was hard to express him. In order to search for the subject that under macroscopic culture landscape of television watching which had never appeared before,television host can do what to escape from puzzlement,being impartial to place himself,searching for balance and development among social value,aesthetic value and commercial value,this text mainly analyses and inquires into the different present situations and unfavorable situations of Chinese television host in language circumstances,from several aspects including the developing of television culture,power words,role perplex and location,performance and personality,the changing of recount words' tactics,relations of individual and mass media and so on.