Comparative Study Of Taiwan Traditional Media And Social Media Credibility

Under the background of the free development environment,Taiwan media has evolved various forces,but the media overload competition,low media credibility also was Taiwan media ecological indisputable facts. Throughout Taiwan media ecology,on the whole large degree of freedom, pluralism and open,but was in a small market, high density, excessive competition and other issues. In terms of Traditional media,news content is various, but the quality is not high,serious homogeneity,lack of important news,and such as political,business interests,product placement and so on external factors full of it. At the same time, social media which have a decentralized,highly interactive feature,to a certain extent challenged the authority of the traditional media, and even it`s commercial interests, but did not get much credibility in the audience.Based on this, the articles detailed analysis traditional media and social media relative credibility fluctuations under Taiwan media ecological environment,and conduct Taiwan Jiayi audience scientific sampling survey,to collect valid data and research in the precious first-hand information on the Taiwan media. Combination of quantitative and qualitative research methods, absorbing predecessors' studying results,give a summary of Taiwan's traditional media and social media credibility of scientific analysis dimension,from three dimensions which containing filtration,credibility and dependence to analysis present situation of media credibility and Taiwan media ecology,and further study of deep-seated reasons behind the problem of credibility.Media has always troubled by three questions which was science, politics,market, social media which supported by the interactive technology eliminate the social function of the traditional media to a certain extent,lead to whole new media environment changes. At the same time of thinking about the present situation of Taiwan's traditional media and social media credibility, its mechanism of mediaecology, the frames and other internal issues which also should be concerned. By comparing to promote reflection,at the same time in contrast to the traditional media and social media ecological mechanism,related theories to reflect the status quo,in order to find the root of Taiwan media low credibility,and attempts to based on the search to find improving and development ways.