Study On Social Media Information Credibility

Socialmedia enable people to distribute a wide range of information by creating and sharing content across a diversity of applications, such as Micro-blog, blogs, wikis and ratings or question and answer websites. As usage of social media continues to grow, and is further enhanced by its variety and mobility, the proportion of online information filtered in some manner through social media is swiftly increasing. The social media environment allows the sharing of information between widely dispersed and frequently unknown individuals, and cues that traditionally have served to aid people in determining the credibility of a source or a message are often obscured or absent in this online environment, this can lead to negative outcomes if inaccurate information is trusted or acted upon. This paper includes about 100,000 words, 20Figures,54Tables.Chapter 0 mainly preface this article research background, meaning summarize, respectively, the status of current situation of foreign and national research study to sort and summarize research questions raised in this article, and introduces research content, research methods and innovations of the article;Chapter 1 is the theoretical basis of this article. First, the definition of information credibility, credibility assessment information, the definition of social media, social media, stage of development, the theory of social media research, social media information dissemination model, user behavior characteristics such as social media content summary summarized and combined this article need to be studied, with a focus on social media credibility and cognitive-related theories, such as self-efficacy theory, group consensus theory, cognitive inspiration, self-presentation, self-exposure, attribution theory and other content summary, this study in order to complete building The theoretical basis.Chapter 2 is the research methods section. First, the existing research literature in order, according to the information credibility as an independent variable and the dependent variable into two categories on the credibility of the research framework summarizes information; secondly, according to source credibility, reliability channels, content can be Reliability has been combing three dimensions Research Information credibility; Finally, on the basis of previous studies, presented research methods and dimensions of social media information herein credibility of the study;Chapter 3 is the hypothesis of this paper. This chapter first focus group interview process is described in detail, summarize the conclusions focus group interviews, combined with the literature study, from source credibility and the credibility of communication channels, content credibility, user credibility perception in four areas proposed four basic assumptions of this study, and the second dimension of these four basic assumptions discussed in detail, forming a 14 second hypothesis, thereby constructing a complete hypothesis of this paper.Chapter 4 is this paper questionnaire design and research process. This chapter of the 19 variables involved in this study is defined, and through the literature review, design and survey items for each variable, complete the questionnaire, and a detailed description of this paper questionnaire design principles, survey content, sample selection and questionnaire issued.Chapter 5 is to verify the hypothesis. This chapter of the questionnaire survey data to obtain basic information on the statistical analysis of the sample, and the credibility of the information communicators, communication channels credibility and the credibility of the information content, user information, the credibility of perception, information credibility five were exploratory factor analysis, reliability analysis, validity analysis, and the use of structural equation model of the proposed research hypotheses. The results show that the basic assumptions of the model proposed in this paper is stable,12 research hypotheses through six assumptions failed.Chapter 6 is the conclusion of this paper and outlook. This chapter summarizes this study, the lack of research and future research prospects.