The Study On The Mode Of Crowdfunding Journalism News Production In City Daliy

With the rapid development of technology and the popularity of smart phones, city daily in China is facing new media attack, the threat of a decline in advertising revenue, loss of audience, struggling for development. In the era of "Internet +", the crowdfunding journalism news production mode breaks through the traditional mode of news production.Based on the current domestic for six city daily crowdfunding journalism news practice.Through the case analysis method combing the specific operation process and crowdfunding journalism news at our country and abroad to the successful operation experience, raise news platform for city daily media practice and the raise news production mode provides a sample case. At the same time also by the method of interview, the city daily reporter and participate in the news the raise donors for in-depth interviews. From the Angle of the sponsors, donors,illustrates the crowdfunding journalism news production mode can raise fundamentally changed by the inherent character pattern, realize a wide range of participatory transmission.In addition, through to our country the crowdfunding journalism news platform and city daily all the cases were analyzed, concluded the city daily media into the practice of the raise advantages and problems which exist in the process of news production mode.In this paper, the study found that the city daily media crowdfunding journalism news production mode has changed the past mode of reporting, highlight the practicability and the service of the press. And in the information acquisition and processing link pay more attention to the user's participation and experience, users can create new media in the information of blue ocean spread value. In addition, with the other crowdfunding journalism news platform compared with practical case, the city news media also has the quality of topic selection, news,legal, credit, brand advantage, make city news media can be based on their own content,channels and credibility advantage resources to realize the newsroom way from editing standard to make the transition to audience basis, through the custom to speed up the construction of the platform, the news, such as to improve media literacy strategy, promoting the participation of readers and users more effective news production activities.