A Study Of Audience's Savoring Beliefs' Lifting Effect According To The Meaningful Media Content

Though it is time of peace, in our country, even the whole world, we are all facing a bottleneck period of development. On the one hand, frequent disasters, natural or man-made, gave people a fatal blow, including earthquake in Kaohsiung, explosion in Tianjin, capsized ship on Yangtze River and a series of coordinated terror in the heart Paris. On the other hand, occurs to the rapid development of society, there are so many social problems with spirits slump. Such as ISIS, the kidnap and assault case by three Chinese teenagers living in the US, just like unstable bombs under the ground, easily explode.For our nation, the coming years will be crucial for building a well-off society in all-round. With our country stepping into the social transition, the various contradictions and problems will reveal, especially the burden of mental pressure of the whole society. If the pressure cannot be reduced, it will be the next hidden trouble.Facing with such a difficult task and people's calling of positive energy, what can we media do? And what we can do in our communication studies?Complied with the trend of positive psychology, this research on the meaningful media content's great help for adjusting audience's mental state and uplifting audience's savoring beliefs, it not only broke the traditional communication studies' research orientation, but also responds to the Party and national summons of building new mainstream media. The research will provide evidence for positive energy from the academic perspective of communication studies.With the way of questionnaire and controlled experiment, we can come to the following conclusions:First of all, people's savoring beliefs nowadays is above the medium level, but it's still far from perfect.Secondly there are some differences in demographic variables on savoring beliefs, including gender, age and income. In gender aspect women get higher savoring beliefs than men, that is to say, women can get more joy from positive experience. In age aspect it presents like a "U" with the age's growing. People from 26 to 45 years old get the lowest savoring beliefs. From income aspect, complied with inflection point theory, it shows savoring beliefs will rise in the early age when income increase. But when income exceeds a certain value, the growth of savoring beliefs fluctuates.Last but not the least it is proved that the meaningful media content can truly uplift audience's savoring beliefs. Moreover there was a greater increase for people whose original savoring beliefs are lower than the average.Combined with the conclusions of this research, advice was given form individual, media and the policy respect, hoping can be helpful for audience's savoring beliefs.