Research On The Innovation Strategy Of China Introduced Educational TV Programs

In recent years, the longan class television program accounted for half of the Chinese variety show market, "open the door down", "a station in the end", the strongest of the brain "and other columns harvest good ratings and reputation, the common features of these successful programmes as are quoted from foreign excellent template, and the introduction of momentum continues. October 15,2014, the general secretary of the CPC Central Committee, state president, chairman of the Central Military Commission Xi Jinping in the literary and artistic work of the forum made it clear that:there is still a copy of the issue of literary and artistic creation." Visible, "Introduction to mode, although can to a certain extent on the development of Chinese TV industry to an objective to promote the role, but due to the local media system is not perfect, coupled with the lack of originality, resulting in this type of program showing a dangerous trend of homogenization, single. Therefore, the introduction of the category of educational television programs to achieve innovation and development is the problem that this paper will study and discuss.This paper will introduce the development situation of the educational TV programs in our country as the breakthrough point, find out the bottleneck of the development and reflect on it. On this basis, through the analysis of the top four aspects of the top-level design, media environment, audience literacy, content sources, the innovation environment of the introduction of the class of educational television programs. At the same time, the use of literature, case analysis method, experience summary method and other research methods, on CCTV "open doors" column to carry on the analysis of the morphological structure, text content, creative consciousness, audience awareness, brand awareness summary, summed up the innovation path of China's introduction of longan class television program, predict the development trend of this type of program, change the variety show homogeneous market competition this phenomenon provides the reference suggestion for, at the same time provide is worth using for reference of the theoretical arguments and empirical methods for the future research.