Research On Anchorman's Iamge-building And The Management Of Column's Branding

Depth analysis of the concept of television news presenters and lassification, as well as the basic requirements for image-building, the interpretation of television program development of brand management of the road, on the basis of a detailed study of television news program host brand image-building and relationship management, and the "era of brand management," the main body of the quality of presenters, to be made in shaping a constructive way, "Brand news anchors," the basic requirements of the host based on the brand image-building program, targeted research program at home and abroad and our brands "era of brand management," to shape the image of news anchors strategy. At the same time, a detailed analysis of the columns in the host brand selection operation mechanism, promote the image of nurturing and developing packing the status quo and the "blue ocean strategy." Research results are as follows:1. Defined the concept of China's television news host and moderator of the classification program to establish a basic quality of news anchors and content of the composition.2. Sort out the television news program host and brand image-building operation of the internal relations of relations, as well as an inevitable trend.3. Proposed the "era of brand management," the way of thinking to improve the quality of presenters and professional requirements.4. In the analysis and comparison of Chinese and foreign media industry which found a "brand management era" host mechanisms to shape the industry connotations.5. Confirms the brand with the star presided over the interactive program is a win-win situation of the media industry market the inevitable result of competition...