The Design And Implementation Of The Information Feedback System Of The Advertiser And Audience

Throughout China's advertising industry,the situation can be described as quite a mixed bag. At present,the industry is facing a lot of realistic problems. In the end,a great loss was suffered by the advertisers because of the unable to achieve the desired effect. Therefore, the advertisers will suffer great economic losses. Such problems,in return,caused advertisers doubting over the whole advertising industry. There is no doubt that this will seriously affect the healthy development of China's advertising industry.So,only by satisfying and gripping the need of the public's psychology,can the advertisement obtain the anticipated influence. Therefore, it is imperative to establish and perfect the advertising evaluation feedback system. In this paper,we focus on the problem of designing an efficient information feedback system,which is used to evaluate the advertising products and to achieve the optimization.This system is based on the C/S structure,which can decompose the task into more child tasks and perform by one computer. The resulting data processing was completed by the client in the end. The advertising evaluation feedback system which is built on the swing + oracle database in the compiler environment of Java 6 can realize many functions such as query,modify,delete and so on.In this paper,we made a summary of the important work before in this field and at the same time we also made some further exploratory work include designing and implementing the information feedback system of the advertisers and audience.