Research On The Influence Factors And Guiding Path About The Spread Of Reality Program’s Positive Value

In recent years, reality program has aroused widespread concern around the world. Reality program attracts deeply and also has great effect on individuals or the whole society. But nowadays, many TV media vie with each other to steal rating market and pursue the maximal economic benefits, which can cause uneven quality of program. Part of the program excessively spy upon privacy and entertain the audiences, and make a show exaggeratedly which has a negative effect on the whole society. Therefore, the relevant departments of the reality program should give guides strictly. Spreading positive values, making reality program both interesting and meaningful are the new goals in the future.On the basis of analysis of extensive literature, this article has a more comprehensive and better understanding of the reality program of it’s developmental history and status situation, finding the fundamental problem of reality program whose target is clear. Objectives and key issues to be addressed in this study is: How effective the "Super Speaker" spread forward positive values? Which factors have a significant positive effect on the propagation of values? In response to these significant factors, building the relation between these factors and program elements,this article puts forward with guidelines to spread positive values, giving other reality programs some reference for developing better.This article, case analysis as the starting point, introduces the empirical research of reality program on spreading positive values. We design the questionnaire according to the C · fragrant type linear propagation mode SMCR(S- source, Minformation, C- channel, R- sink) and convince Hovland theoretical model of attitude change theory. First, we give an assumption to the affect factors of the spread effect of the positive value, then, we scientifically analyze the questionnaire data by using SPSS software. Last, we test the hypotheses and draw a conclusion: the significantly affect factors of spreading the positive value in the reality program includes four aspects which are communicators(persuasive intent, source credibility),dissemination of content(view demands), and audience(audience response).Finally, on the basis of these affect factors, according to the programs having targeted and clear audience, this article put forward guiding in four aspects, theintention of persuasion: a program’s orientation is correct and it should strengthen emotional penetration; the credibility of resources: enhance the professional and reliable performance of the program participants; view demands: to create real content,appropriate to strengthen the "emotional appeal"; the audience’s reaction: optimizing interactive sessions, expand interactive channels, raise awareness and participation of the audience, so that the reality program is more valuable in depth and more influenced in breadth.