Social Reading Research Based On New Media Characteristics Of Mobile Internet

Rapid development of mobile communication era and the advent of mobile Internet has brought a new form of media, the new media in the tide of social influence, to all areas of life brought about a change in, including changes in the way of reading. Bid farewell to the vast amounts of complex information, subscription to what interested me crave attention and with like-minded friends' formation interactive reading, a choice for a new era of reading and reading social resulting.This paper starts from the background, and analysis of mobile Internet and new media, it points out that the mobile Internet and new media has the scene, personalized attention and to the user for the characteristics of node information is the combination of media services, media content and media relations. Summed up the social reading concepts, to news and information as the main content, the social relationship as link, the personalized recommendation algorithm push as the core, and analyses the major domestic and foreign social reading platform.On the basis of the analysis of the social reading concepts and categories, from mobile Internet new media background, explore reading social characteristics, and concludes that the social reading is intelligent data reading platform, the individuation reading content recommendation mechanism and create socialization shared reading relations. These characteristics are the mobile Internet era, the combination of services, content and relationship with the media, depending on the background of the new media to produce mobile internet.Explore the mobile Internet new media characteristics and social characteristics of reading, from the social reading to meet a new era of mobile Internet users demand perspective, analysis of social reading how to meet people's reading and social needs and in the form of case. Analysis domestic well-known social reading platform ZAKER. How to meet the new era of user's requirements. Finally, it is pointed out that the current social reading copyright issues exist in the development process, as well as the lightweight reading balance and depth of content between, combined with the social reading platform for the current instance of self-improvement, and puts forward the corresponding countermeasures.