The Study Of Public Opinion Guidance In The View Channel

With the development of network, the vast amounts of information into the field of Internet users, network construction and convenient to the public right of discourse, promoted the formation and dissemination of public opinion.Some elite wonderful comments can be shared through the network, many voice from the bottom of the society are published. Because the distinction of the network user’s quality, leading to information discriminating ability differences, especially in the hot spots of public events, appeared on the lack of rational criticism, most critics are perceptual and emotional, more people to vent their dissatisfaction with the emotions through the Internet, the emotional words are likely to be infected each other, developed into some public opinion what is not conducive to social stability and harmonious development.At the same time, the network of public opinion has the freedom, diversity, deviation, sudden and concealment features, hot events once ignited, will cause agitation among internet users, affect the development of public opinion. How to control and guide the network public opinion has become imminent, brook no delay. Therefore, in urgent need of main network media to play its authority and credibility, to guide the correct guidance of network public opinion.Research shows that the comments which include viewpoint is the most representative of the attitude of the media, causing users to resonate, "view channels" is people’s net opened a review channel.The original commentary as the main body, the integration of other media reviews, and provides an open speech platform for Internet users to the free expression of ideas, to "people’s Daily" as a parent, relying on the excellent resources of Central Government Gazette, Unicom people. On the one hand with the mainstream media authority,credibility, adhere to the correct orientation, to convey the voice of the party, on the other hand, less serious, colloquial, aiming at exploring the meaning behind the news.Since its inception, through continuous improvement, to help users understand the essence of things, the formation, organization, plays a leading role as the main force of public opinion to guide the implementation of news propaganda, publicopinion, the success of the network public opinion has played a good guide.Therefore, this paper selects "view channels" as the research object, based on the analysis of the tracking channel, channel characteristics, through the report on the hot public events carding, research topics, methods and characteristics of the channel guide public opinion, and finally proposes some suggestions on the channel.