Internet Drivers' Impact On Network Public Opinion

Along with the Internet popularization and development of China's Internet users has increased dramatically, the report shows that up to the end of December 2012, the number of Chinese Internet users reached 564 million, the Internet penetration rate of 42.1%. Therefore the formation and development of network public opinion is becoming more and more attention by academics. Network society in our country vigorous development at the same time, a new professional also widely attention because of its influence, namely the network driver. Network driver, as a new thing, we should treat objectively the rationality of its existence, its construction of network culture and affecting the positive role of network public opinion; But at the same time also should see soberly, part of the network driver false facts too pursuit of economic benefits, malicious hype trigger netizens mistrust of the Internet, some force may even be foreign hostile forces which affect our country network public opinion.This article integrated the network driver and network of public opinion at home and abroad research situation, summarizes the Internet marketer and the characteristics of network public opinion, analyzed the network driver under the influence of network public opinion to promote political democratization process, supervise the government civil servants behavior, cooperate with the traditional media to strengthen the supervision of public opinion and promote the positive impact of the mainstream political public opinion formation and cause the network violence, administration crisis and affect social stability and other negative effects, and from government, society, the Internet itself and network driver several aspects put forward the corresponding solution strategy. Standard Internet marketer's impact on network public opinion, guide the behavior of the network driver, is beneficial to the healthy development of network public opinion, is beneficial to improve relations between the rights and interests of the government and the public, more conductive to accelerate the process of political democratization in China.