The Study On The Diversification Of Communication Subjects Under Modern Radio And Television System

The rise of new media and the Technical transformation of broadcast television has changed the Communication ecology of traditional broadcast television,remodeled the pattern of broadcast television,and made the communication subjects of modern radio and television system diverse. With the gradual decline of traditional broadcast television and the rise of new media,and with the strong invasion of large foreign multinational media group,media people are more clearly aware of the need for transformation of traditional broadcast television.The purpose of this writing,is to provide a reference for the transformation of traditional broadcast television and to provide a path for enhancing our media discourse,throughing the study on the diversification of communication subjects under modern radio and television Ssystem.This paper based on modernization theory,Niche theory,agenda setting theory and other basic theory,by studying literature,fieldwork and comparative analysis,combined with specific examples,to explore the multiple subjects of modern broadcast television and to think about the reshaping of the multiple subjects.The body of this paper is mainly divided into four parts.the first part is the analysis of the causes of multiple subjects,from technology, market, policy, and other aspects.The second part mainly discusses the diverse forms of communication subjects,especially emphasis on the mew media based on the internet and mobile internet.The third part describes the interaction characteristics and pattern between different subjects,emphatically introduced the interactive relationship between traditional media and new media,the interactive relationship between new media and new media,the interactive relationship between traditional media and traditional media with specific cases.In the aspect of Pattern,I think that traditional media is going downhill,while new media is develop rapidly.To some extent, the new media has gone beyond the traditionalmedia.The fourth part undertakes the third part,because some pattern of the multiple subjects is not conducive to the formation of China's media communication ability,so this part is to reshape the future of multiple subjects.This paper argues that,multiple subjects should be a tripartite balance of forces in the modern broadcast television system,not a single large,the relationship between multiple subjects should be competitive coexistence,Complement each other and progress together,not dubious.Our media industry need to develop new forms of mainstream media,to build new powerful media group,and to promote the deeply integration of traditional and new media.Only in this way,can multiple subjects really play a role in the fierce competition in the media market.