The Ways Of Vivid Media's Innovations In Programs

Vivid Media is a rising star from private TV industry, since its establishment in 2006, it successfully make itself well-known by making some influential programs such as Boss Town, Work Stuff, The Winner, Voice, etc. Now its programs are broadcasting in CCTV, local TV station and major network platform, which make it a remarkable media integration supplier. Vivid Media raises itself above many competitions by its innovations in programs. In this paper, the author will focus on analysing its innovations in programs thoroughly, and point out its enlightenment for the development of private TV industry in China.In the introduction, which the author brief ly introduces Vivid Media, describes the current research achievements by the academic circles, and indicates the origin and background of the thesis topic, research methods and innovative aspects. In Chapter 2, the author elaborates programs of Vivid Media based on program form, analyses the most successful talk show and reality show through specific cases, and points out three characteristics of its innovations in programmes: focusing on urban subjects, constructing dimensional interactive system, and creating a light entertainment style. In Chapter 2, the author analyses the TV concept innovation of Vivid Media specifically, and points out it is the concept innovation that makes programs directly. The concept innovation is divided into two levels, one is the preference for the choice of program theme, audience orientation and program style, the other is the theory system of innovations in programs which composed by TV2.0 theory, tangram theory and compasses theory. These two levels both originate from Yang Hui, the president of Vivid Media. The author summarizes the concept innovation of Vivid Media as follows: exploring the advantage content profoundly by revolving around target audience with combined innovation, based on its own production capacity and resources with a whole new interactive spirit of network era. Chapter 4 is a detailed analysis of the aesthetic effect of Vivid Media's innovations in programs based on its practical programs and concept innovation, with the innovation essence of Yang Chenghu's programs as the starting point. The author notes that the essence is seeking balance between strangeness and regularity. Finally, the author summarizes the ways of Vivid Media's innovations in programs: exploring the advantage content profoundly by revo lving around target audience with combined innovation, based on its own production capacity and resources with the spirit of interactive network era, which eventually bring the audiences aesthetic experience and reach an effective transmitting. Chapter 5, the author analyses enlightenment for private TV industry in China provided by the ways of Vivid Media's innovations in programs: positioning for the first, bringing interactive spirit of network era to programs, paying attention to the combined innovation method, focusing on exploring the competitive programs profoundly, handling the strangeness and re gularity of programs properly.