Universities' Ideological Education Under The New Media Environment

New media is a emerging media form which on the basis of journal,radio,television and other traditional media development.It's make full use of digital technology,network technology and mobile technology,and through the Internet,broadband local area network(LAN),wireless communication network,satellite channels,as well as computers,mobile phones,digital TV terminal,to provide customers with information and entertainment services.With the network communication technology continuous development and perfect,there are some media which represented by network media,mobile media,digital television,broadcast media,widely applied in social each domain.Because of some advantageous features by themselves such as real-time information originating personalized obviously,information dissemination is strong,the interactive communication outstanding characteristics and so on.It provides the more convenient conditions for more and more people are involved in the information in the process of production and propagation.Since the Eighteenth National Congress of the Communist Party of China,Xi Jinping General Secretary with an eye to the global development of the party and national business and emphasizes the extreme importance of ideological work for many times,providing basic follow and important guidance for strengthen the ideological work which in the new situation.As the forefront of ideological work,Universities is necessary to attach great importance to ideological education work,and take it as a major strategic task to grasp.The continuous development of new media technology and wide application,provides a new opportunity for universities to occupy the vantage point of ideology and to grasp the ideological education initiative.At the same time,also makes the universities' ideological education,which facing many problems.For this purpose,under the new media environment,it is necessary to fully understand the characteristics of the new media environment in universities,on the basis of making full use of new media positive performance,and resource advantage,and actively explore related coping strategies,in order to better avoid the negative effects of new media development,strengthen the actual effect of universities' ideological education,and expand the national mainstream ideology influence,maintain security of universities' ideology.This paper mainly consists of five parts.The first part is mainly elaborated the background of choosing subject and its significance,the domestic and foreign research status,research ideas and methods,and the difficult point.The second part is on the basis of parsing the related content of universities' ideological education under the new media environment,to expounds the necessity of strengthening universities' ideological education.The third part mainly analysis the survey data which about the present situation of universities' ideological education under the new media environment.The fourth part mainly expound the new changes and the problems of universities' ideological education under the new media environment.The fifth part mainly aims at the problems which existing in the universities' ideological education and to put forward the corresponding countermeasures,in order to improve the scientific level and the actual effect of universities' ideological education.