A Study Of Socialist Ideology Construction Strategies For Chinese Universities In The Situation Of New Media

On August 19,2013, Xi Jinping proposed at the National Propaganda and Ideology Work Conference that "the ideology is an extremely important work for the Party". It has been repeatedly proven in history and reality that the ideological work is a strategic, overall, and fundamental work concerning the survival of the Party and the Country’s, and it is of great importance which cannot be ignored. The ideological work plays a vital role in supporting the leadership of the Communist Party of China, the stability and unity and prosperity and development of China. As the technologies of new media become more developed and popular, new media have a broad and profound impact on China’s ideology. The strategic position of the new media is further highlighted in our country, and it has surpassed the traditional media and become a "super industry" across an array of diverse fields. In our daily life, the means of news spreading have converted tremendously from a print media to digital ones. People tend to select news and information actively instead of accepting them passively. Thus, It would not be the question of getting access to information but selecting it effectively.This dissertation makes effort to build a theory of socialist ideology construction strategies for universities in China, aiming to depict the new ideological construction strategy blueprint. The dissertation starts with describing and explaining the concept of socialist ideology construction strategies for universities in China, and reviews the experience and lessons gained in history about this work since the foundation of new China. In the new backdrop, there are new problems and challenges facing the construction work of ideology in universities. Based on the lessons in the past, the writer points out the strategic objectives of the construction work. In the end, the writer proposes that there should be a collaboration of various ways to innovate, and strengthen the ideology work in a new era.This dissertation consists of five parts:The first part is the explanation of the concept of socialist ideology in Chinese universities. Through the combing of development and changes in ideology concept and analysis as well as appraisal of socialist ideology concept, the dissertation puts forward the concept of "socialist ideology construction strategies for universities in China" and elaborate its scientific connotation.The second part reviews the history of socialist ideology construction in Chinese universities and summarizes the experience and lessons learned. We can learn from the past and let those lessons learned guide us. History is like a mirror, by which we can know ourselves better, thus improve ourselves. This dissertation takes a serious and responsible attitude to history, adhere to the principles of Marxism and ideological line of emancipating the mind and seeking truth from facts in reviewing the ideological construction in Chinese universities. By reviewing the past and summarizing the lessons learned, I give warning and share my thoughts, aiming to get the ideology work in a right track.The third part is the analysis of the problems and challenges in the ideological construction in Chinese universities under the new media era. Based on the features of how social thoughts spread and the group of university teachers and students, this dissertation analyzes seven major social thoughts and their negative influences on college teachers and students under the situation of new media. Then, the writer summarizes the challenges imposed by new media from three aspects:its ability to monitor and defense the virtual community, its education to socialist ideology in universities, and the requirements to faculties within this backdrop.In the fourth part, I describe the strategic objectives of ideology construction in universities from three aspects. From the perspective of the nation, the goal is to enhance the soft power to gain a bigger voice in the world. In the aspect of the society, the goal is to guide social consensuses by socialist core values. The goal for the party construction is to strengthen the party’s overall leadership of universities.After defining key concepts, proposing major questions and establishing work objectives in the first four parts, in the last part, I elaborate the main strategies of ideology construction work in universities in the new media era. We need a collaboration of various strategies to conduct our work, which are mainly the following four. Firstly, we should make good use of new media, create new platforms and get benefits from them. Secondly, we should comprehend well how new media spreads, strengthen our supervision and improve the protection and control system, which altogether help us to control the virtual community better. Thirdly, we should improve and innovate the ways and measures of conducting ideology work of universities, such as reforming traditional indoor classes, improving students’ social practice and extending online programmes. Lastly, we should build a faculty which has firm political believes, high moral standards and excellent academic backgrounds.