The Challenges And Coping Strategies Faced By College Ideology In The New Media Era

The ideological work of the party is about the banner of the country, the development path of the country and the political security of the country. In the layout of the ideological work of the party, the position of colleges and universities in the forward position, once the position in the ideological problems, will be the party’s leadership and the cause of socialism caused disruptive, fatal blow. However, in the new media era, the western hostile forces in order to achieve the "loose soil engineering" political plot to the rapid development of new media as an opportunity,by virtue of the absolute superiority of information technology, continue to our college youth ideological capital infiltration, Making colleges and universities become the most likely to subversive places. To this end, colleges and universities must be soberly and accurately aware of the extreme importance and urgency of ideological work,do a good job of Marxist theory of education and propaganda work in the ideology of this war without smoke, for the cause of socialism with Chinese characteristics.New media has become a strong media influencing the ideology work of colleges and universities, which brings the opportunity to the ideological work of colleges and universities, and also increases the difficulty of ideological work in colleges and universities. This paper mainly analyzes the ideological and ideological work of colleges and universities in the new media era from the three aspects of the propaganda mechanism, defense ability and control ability of ideological work in colleges and universities. Then,in-depth analysis of the deep causes of the challenges,including: Western hostile forces in order to achieve the "Westernization" and"differentiation" of our political plot,there is a plan to the capitalist ideology of the infiltration; Social problems,to the university "people",especially the "people’s thinking" had a very complex impact; college ideological work there are shortcomings,is not conducive to the formation of education together. In order to deconstruct the ideological ideology of capitalist ideology, to eliminate the negative impact caused by social problems,to further integrate the educational resources of ideological work in colleges and universities, to help young people to establish a firm socialist and communist ideals and beliefs. In this paper, On the basis of the proposed three aspects of the coping strategies: the ruling party to firmly grasp the ideological work of the dominant position in colleges and universities to improve the ability to prevent the infiltration of capitalist ideology; clean up the new media ecological environment,enhance public opinion,Media platform under the Marxist discourse right; further strengthen the construction of the main positions in colleges and universities, and effectively shoulder the realization of the great rejuvenation of the Chinese nation to provide China’s dream of talent protection and intellectual support of the important mission.New media is highly involved in Chinese society, and with the depth of college youth life docking, college ideological work to "because of the times into, due to the new trend", we must pay full attention to the new media, "the biggest variable", with Marxist ideology Occupation of this platform, for the great cause of socialism with Chinese characteristics to compete for more young people, run the new media era people satisfied with the education.