Research On The Education Of University Ideology And Politics Of O2O Platform Based On New Media Environment

With the coming of the new media era,the Internet technology is becoming more and more mature,and contemporary college students' ideological and psychological states are diversified.This brings opportunities and challenges to the work of university ideological and political education.How to use new media to make college students' ideological and political education activities more effective is the important task that the current ideological and political education workers must face.At present,the domestic various universities have carried out the network ideological and political education,ideological and political education work only but moved from real network,the education concept and mode has changed little,failed to give full play to the advantages of ideological and political education under the new media environment.In this paper,the characteristics of new media are expounded,and the O2 O operation concept is understood.Then,according to the actual questionnaire analysis,various parts of the ideological and political education,educators,educatees,education principles and other ideological and political education contents.The object of education of university ideology and politics is the analysis of college students,which needs to apply pedagogy,education psychology knowledge.The research and analysis shows that the work of ideological and political education in the new media environment faces various challenges and opportunities.In the face of challenges and opportunities,obtain the inspiration from the O2 O e-commerce mode,combine the traditional ideological and political education with network,the collaborative online,explore the ideological and political education in colleges and universities O2 O platform and implementation plan.