Colleges and universities as a special institution of higher education and students to focus on the final stage of social learning,is an important position to promote reading.We do a good job of college students to promote the work of reading without delay.The theme of this thesis is "reading for college students".Global perspective,jump the limitations of this thinking of Librarians.Based on the theory of Lasswell 5W model,it is proved that reading promotion is a kind of communication behavior.It is that college students object as reading promotion with.It emphasizes on the promotion of classic books,to improve students’ reading ability,and construction of College Students’ Reading Promotion normalization mechanism.It uses the method of literature review,experience summary and interdisciplinary research.Specifically,the main contents are as follows:First,college students of reading mechanism to promote team building.The reading promotion team promotion organizations(such as reading the registry,the school,the faculty,library etc.)and the combination of part-time reading promotion(such as teachers,counselors,librarians,college volunteers etc.),discusses their respective responsibilities,and system analysis of Taiwan Providence University "reading and writing creative research center",reflects the reading promotion team operation.Second,the content of the construction of College Students’ reading promotion mechanism.It analyzes the present reading problems,summarizes basic principles of compiling bibliography,put forward for different groups of students,such as new graduates;science students,liberal arts students,how should be recommended reading content,while emphasizing the humanistic science recommend students to read classic books.Master reading,concepts and methods.Third,college students’ reading promotion and media channel construction mechanism.The construction of reading space,which can be divided into physical entities sharing shared virtual space and reading network.This paper introduces the campus reading promotion publications and typical reading promotion activities.Fourth,the construction of College Students’ reading behavior,analyzes the characteristics and influencing factors of College Students’ reading behavior,and puts forward the ways of how to identify the reading behavior,and the Countermeasures for the bad reading behavior.Fifth,college students’ reading evaluation mechanism construction promotion effect.Put forward the reading promotion effect evaluation,evaluation measures of how to improve the students’ reading ability,select the "Taiwan Taichung city to promote the campus reading online authentication system" case.Deficiencies,The research on the normalization mechanism of College Students’ reading promotion has only been studied theoretically,and it is lack of practical research. |