Research On The Sports Consumption Behavior Of College Teachers

With the rapid growth of the development of society and the economy,family income and the living standard of the people can be rapidly improve,people on the quality of life and consumption demand have deeper cognition and began to attach importance to healthy consumption style,sports consumption has gradually become an important part of household consumption.Teachers in Colleges and universities as high-quality special groups engaged in education and scientific research work,has the very strong on behalf of social and orientation.The sports consumption and sports consumption behavior to reflect the current situation of sports consumption of the class in this.Therefore this study uses the method of literature,questionnaire survey method,mathematical statistics,logical analysis of Nanjing Xianlin University City Teachers in Colleges and universities sports consumption status,the cognition of sports consumption,sports consumption behavior,influencing factors were studied,and put forward specific suggestions on the existing problems.Research on sports consumption behavior of the college teachers to university teachers reasonable sports consumption,for University Teachers' sports consumption behavior research provide theoretical basis,to national economy development has important practical significance and application value.Research shows that: one is from the point of view of the basic characteristics,Xianlin University City Teachers in Colleges and universities to“31-40 years” and “41-50 years old”,the month all income in the male master teachers“5001-6000 yuan”,“6001-7000 yuan ”as the main.The second is from the point of view of the current situation of sports consumption,Xianlin University City University Teachers' sports consumption in months were“300 yuan following”;sports consumptioninformation mainly through network and the recommendation of a friend to get;sports consumption is mainly with friends and family together.Third,from the point of view of cognition of sports consumption and sports activities motivation to“health needs”,“relax” and “interest”;the effect of physical exercises to “ commonly” and “ good ”;sports consumption demand to “business establishments to sports consumption”,sports clothing shoes,sports fitness guidance and counseling,sports consumer satisfaction to the“ satisfaction ”and“ satisfactory ”.From the point of view of sports consumption content,based on the kind of sports,mainly “sports clothing and shoes”,“business establishments of the sports consumption”,“sports equipment” consumption.Fifth,from the point of view of different types of sports consumption,the kind of sports consumption to “31-50 years old” month were income levels in the male master teachers “5001-7000 yuan” mainly;ornamental type sports consumption “31-40 years of monthly income in male master teachers”6001-7000 yuan”the main;participation in sports consumption“31-40 years of monthly” income “5001-8000 yuan” the master teacher.According to the research results,this study analyzed the influence factors of College Teachers' sports consumption behavior from four aspects: "external factors","stimulating factors","internal factors" and "output factors".The paper puts forward some concrete suggestions on the problems of College Teachers' sports consumption from four aspects of “market”,“school”,“self” and “government”.