Art Majors Sports Consumption In Jiangsu Province

Sports consumption is personal to meet the basic survival consumption, and the pursuit of development and enjoyment of a personal consumption behavior and personal leisure consumption occupies an important position in the structure of social consumption is indispensable branch.In this paper, using literature data, the survey method, Delphi, mathematical statistics and logical analysis, and other research methods, in Jiangsu Province Art Students study for a sports consumption studies, come to the preliminary results are as follows:1 Jiangsu Province, a professional art college students in the 91.45% of normal college students think that sports consumption, 64.43 percent of the students believe that sports consumption and the relationship between the great access to health, 28.78 percent of the students believe that sports consumption should become a part of modern life, the 18.67% Students believe that lifelong sports consumption on the cost (development) facilitating role.2 to the development of physical and mental health and participation in sports consumption become Jiangsu Province Art University Sports consumption main motivation, followed by the entertainment factor and social contacts factor in the sports consumer has a motive in a certain proportion, and with the sports consumer is more closely linked sports achievement motivation factor in the survey, but in the end a row.3 Jiangsu Province arts professional sports college students overall level of consumption is higher than that of the general professional students, in kind of consumption, sex and grade differences in the level of consumption to a certain extent the impact of college students in general and the consumption structure of the different professions .4 Jiangsu Province university students in the art of professional sports consumption or for the most basic satisfaction, and nearly one-third of the students are not satisfied with the consumer evaluation, in the face of consumer dissatisfaction, university students usually take the negative compensation measures Poor rights awareness.5 impact of Jiangsu Province Art University Sports personal consumption main factors for income, the major environmental factors for family members and friends of the impact of major market factors for the performance of sports products and prices.