| National traditional sports is an important part of national traditional sports industry,occupying an important position.Mongolian traditional sports has the effect of fitness and mental health.Regular exercise can enhance people's physical and mental health.Carrying forward Mongolian traditional culture,developing Mongolian traditional sports industry,popularizing Mongolian traditional sports to people and attracting more people to participate in it can not only improve national physique,but also play a leading role in the economic development of minority areas.In this study,the cognition,behavior and consumption of Mongolian Traditional Sports in Hohhot were studied by literature,questionnaire,field investigation and mathematical statistics.Combined with the Mongolian traditional sports culture and the general situation of Mongolian traditional sports consumption,this paper makes an in-depth analysis of the reasons for the differences in demographic variables of sports cognition,sports behavior and sports consumption,and probes into the influence mechanism among the three.The conclusions are as follows:(1)The citizens of Hohhot City have a low awareness of Mongolian traditional sports,a high degree of love for them,and the overall consumption intention is not strong,the actual consumption is relatively weak,the average consumption amount is less than 1000 yuan,the average consumption number is not more than once,and the consumption structure of "sports tourism" accounts for a higher proportion.(2)There is no significant difference in sports cognition,gender of sports behavior and education background of the spouse in Mongolian sports events,but there is statistical significance in the differences of nationality,age,education background,marriage status and monthly income.The only difference in sports consumption intention is the education background of the spouse,and the differences in all dimensions of consumption structure are significant.At the specific factor level,women's cognitive level is higher than men's,Han's cognitive level is higher than Mongolia's,the group over 40 years old has a deeper understanding of Mongolian traditional sports,the cognitive level of high and low educated people is higher than that of undergraduates and college students in the middle level,the cognitive level of married people is higher than that of unmarried people,and the cognitive level of high-income people is higher than that of unmarried people The group(more than 5000)has a higher cognition of Mongolian traditional sports.Sports cognition,sports consumption and sports behavior characteristics are basically the same,but sports consumption is divided into sports consumption consciousness and consumption structure,and the consumption characteristics are more complex.(3)The results of regression analysis show that sports cognition and sports behavior have a significant positive effect on sports consumption,and the influence mechanism between them is actually a transitive relationship.According to the conclusion,the following suggestions are given:(1)encourage the public to participate in Mongolian traditional sports;(2)encourage the whole people to exercise scientifically and promote health;(3)create brand Mongolian traditional sports goods;(4)actively open Mongolian traditional sports clubs and venues;(5)strengthen the management of Mongolian traditional sports tourism. |
PDF Full Text Request