| Since the reform and opening up, China began to explore the development of the market economy, economic and social development to a new height. In today’s highly developed market economy, the allocation of sports resources in China is not balanced. For a long time, there are many problems in the development of the sports industry in our country, at the same time, the structure of the sports industry in our country has been adjusted dynamically according to the macro industry structure. Throughout our country sports industry development process, structure of sports industry and sports industry policy formulation according to the different period economic and social development of the sports industry and its development rules constantly make adjustments, China’s sports industrial structure evolution and policy changes exist two-way relationship driven and two is mutual promotion and adverse selection is the result of comprehensive.Our country sports industry structure evolution is divided for the sports industry based formation period, the sports industry system formation period and the sports industry structure adjustment of the key period, due to the deeper understanding of the sports industry, focus of each stage in the development of the sports industry also in constant adjustment, so structure of sports industry in each period is in the dynamic development. At present, is accelerating the transformation and upgrading of the structure of sports industry, promote the development of sports industry in a high degree, rational. At the same time, many factors affect the development of China’s sports industry structure evolution process and the level of development.The changes of China’s sports industry policy include four stages: the brewing stage of sports industry policy, the exploration stage of sports industry policy, the development stage of sports industry policy and the adjustment stage of sports industry policy strategy. From the macro level, the current government’s implementation of the sports industry’s policies on the overall development of the sports industry is good for the majority of. From the meso level, the need for the government to regulate and guide the various types of industrial activities gradually relax control, take the important responsibility of supervision. From the micro level, the government should make efforts to meet the demands of public interests and expand the consumption of sports. With the development of China’s sports industry, the future of China’s sports industry policy will be more intensive introduction. Moreover, the formation of multi sectoral joint research and development of sports industry policy trends. Sports industrial structure problems, putting sports policy into effect is on going, sports industrial structure and sports policy have two-way interaction relation in our country and other issues. Therefore, according to these problems put forward the following suggestions: To accelerate the construction of sports industry chain; To promote the legal construction of the sports industry policy; Efforts to resolve the contradictions of sports industry policy and sports industry structure. |
