| With the abundance of m aterial life and i mprovement of spiritual living standards, the development of mass sports is going through the stage of meeting the "body" need to the stage of meeting the physical and mental needs. Sports leisure industry is developing rapidly in our country and sports leisure m arket also begins to active at the stage of sports leisure. Some developed cities have p romoted sports leisure to the leve l of development strategy. Chenzhou as the nationa l excellent tourism city is establishing "leisure city" and it has a "forest city " reputation. Chenzhou has been prom oting sustainable development of th e city and has been taking gr eat efforts to g etting the reputation of “the best tour city of China” in order to improve the overall image of the city in recent years. The goal of establishing famous leisure vacation resort in South China offers certain necessity and strong feasibility for this study.The research objects of th is thesis are sports leisure market resources(including sports resources, square culture resources, folk custom resources, historical and cultural resources, tourism resources) of Chenzhou and utilization situations of those resources. This thesis adopts docum entation, comparative analysis, system analysis, logic analysis and other research methods. The research purpose and meaning of this thesis are briefly clarified from the perspective of establishing “Sports City” and “Leisure City” of Chenzhou which is a developm ent strategy of the city. Relevant concepts and related researches at home and abroad are also des cribed. This thes is analyzes for ming conditions of cities for spor ts leisure. It h as a research and SWOT analysis on the situation of sports leisure market of Chenzhou. It has an empirical research on hot spring in Rucheng, scenic ar ea of Dongjiang lake, Su xian Ling and Mangshan national forest park which are chosen because of their representativeness. This thesis draws conclusions through empirical research. The conclusions suggest that 1. Chenzhou has rich and convertible sports leisure resources. The development proportion and quantity of natural landscape(resource) are considerable while the development proportion and quantity of cultural landscape(resources) are minor. The sustainable deve lopment level of landscapes is not e nough. The development degree of market is not high and the development as well as prom otion of cultural landscapes' humanistic value is no t enough. 2. Chenzhou needs to play the role of national excellent tour ism city so as to attract more people to trav el, go on holiday, invest and start up business there.3. The resource utilization rate of Ch enzhou is not high because the ci ty of sports leisure has a higher request for innovative ability. Chenzhou only uses natural resources originally and the effect of using innov ative ability to transfor m resources is not obvious. 4. The sports leisure industry of Chen zhou is restricted by som e factors and its development is hindered in the contrast of the requirem ent of intens ive sports leisure industry 's development model. The unsatisfactory deve lopment environment of resources affects resources overall development of sports le isure market. 5. Chenzhou has rich resources on sports leisure m arket. However, its type s are single and overlap. Its entertainm ent facilities lag behind. It lacks regional cooperation. Thos e are not conductive to brands breakout of product items. Finally, some suggestions are put forward on the basis of the actual situation of Chenzhou sports leisure market resources. |
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