High-end Residential Area Of Chongqing City Leisure Sports Market Investigation And Analysis

In the social material civilization and spiritual civilization highly developed today,time is very important for every one of us, but too much busy did not bring usproportional to the health and happiness, the leisure for us is very close. Modern societypeople need leisure, need to find happiness. Can say that humans create more materialwealth is to live better, live more happiness. Happiness is reflected in leisure activities.Sports and leisure activities most needed to as the carrier, in leisure sports activities inorder to achieve their own pleasure and relaxation, you can call it leisure sports.Actually the leisure sports has been linked with our life, the word from the literal canunderstand to the intention of leisure sports, seeking their own satisfaction andhappiness in the sports, do not pursue as the winning or losing in the athletic contest.Sports have remained basically, both abroad and at home, there are all kinds of sportsactivities, but the difference is the leisure sports is separated from sports, is one of thesports.From the perspective of the development of European and American countries ofleisure sports, basically from the industrial revolution began to sprout, along with theindustrial age, social division of labor is fine, the accumulated wealth of society, themore a part of people’s standard of living is higher or more leisure time, began to havetheir own pursuit of leisure sports. This phenomenon from one place to another, fromone country to another country, and from one class to another class. In China, sportsactivities is relatively long, such as when the ancient Cuju is a good example. Thesesports activities and foreign sports activities are the same as previously, has strong classattribute, with the characteristics of the strong noble color and oppression. In the truesense of leisure sports activities began the modern history of China, at the beginning offoreign missionaries with basketball and tennis into China, some Chinese worship ofpeople to contact leisure sports activities. Leisure sports from then in order to be startedin China, but developed slowly. Leisure sports in the founding of new China and closeto the reform and opening up, the nations are to strengthen the national power,strengthen the position in the international community and adopts the model of thesystem of competitive sports. In the country after the reform and opening, the leisuresports started slowly and major cities in China’s development. Leisure sports in generalwith social classes and the characteristics of The Times, to high-end residential district in Chongqing as an example, the investigation of the development of leisure sportsmarket, made in the form of questionnaire and interview and sampling survey, randominvestigation in the selected residential area. Know the development of high-endresidential area of Chongqing city leisure sports immature imbalance and potential ofmarket development space is large, in terms of policy and sports professionals need towork hard. To do the leisure sports market in Chongqing, still need to foreign orChinese leisure sports development good coastal cities to do more communication,introduction of leisure sports enterprise operation mode, government policy support,personnel training and recreational sports in public propaganda, to high-end residentialdistricts in Chongqing and Chongqing city leisure sports market bigger and stronger.