Research On Discourse Of Ideological Political Education From The Perspective Of New Media

To New media is relying on its powerful information sharing,rapid popularization and application changing people’s life.Human subjectivity has become increasingly prominent,mass and various forms of information content,choosing independence.The emergence of new media to the ideological and political education discourse brings unprecedented opportunities,but we have to admit that,behind the opportunity of ideological and political education discourse construction also has produced a series of problems is to be reckoned with.How to face and optimize,solve the problems is the current ideological and political education discourse construction priority.This paper summarizes and draws mainly from four aspects for ideological and political education under the new media era of discourse optimization problems are discussed.The first part is interpretation in theory the ideological and political education.From the words of the relevant concept,summarized what is the word of ideological and political education.And then analyzes the influential elements of the ideological and political education discourse.There are mainly two parts of the social factors and the theory of ideological and political education.The second part is to grasp the ideological and political education discourse theory foundation for the follow-up study to lay the theoretical basis.Discourse theory sources are mainly the Marxist view of language and the language of the western Marxist philosophy,including Antonio Gramsci’s theories of Discourse Hegemony,Foucault’s theories of discourse analysis and communicative action theory of Habermas.The third part is to summarize the characteristics of the new media,including subject interactive and equality,spread of immediacy and participatory,content fragmentation and mass,Formal diversification and virtualization.Analyzing what are the opportunities discourse and the problems and challenges it brings.The fourth part,I mainly from four aspects to discuss the new media perspective under the ideological and political education discourse optimization strategy.Including the establishment of new media perspective of the new ideological and political education discourse ideas,optimizing the discourse content,adapting to new media environment changes,optimizing the communication mode.