Study On The Innovation Of Discourse Expression In Ideological And Political Education In The Era Of Financial Media

Media convergence means that with the gradual maturity of digital technology,various media are showing a trend of multi-functional integration.,At present,all kinds of media compete and depend on each other to face the future development,that is,entering the time of the melt medium.The discourse expression of Ideological and political education refers to the people who have a dynamic role in the ideological and political education activities.The discourse style and discourse strategies are formed through the combination of code,narrative exchange and turn.To express the special content of Ideological and political education discourse,such as politics,legal system,morality and so on,and the expansibility of the discourse of Ideological and political education based on the development of Chinese culture.In the field of discourse of Ideological and political education mentioned or exist through print media,radio,television,Internet and other media for the dissemination and exchange.The discourse expression of Ideological and political education in the era of melt medium is compared with that of traditional ideological and Political Education.There is no essential difference between the role played by the subject in the process of utterance generation,translation and recognition,and the rules and rules followed by discourse.However,due to a series of problems caused by communication mechanism and discourse power,there are obvious differences between them in terms of expressing environment,educational tasks and ways of communication.The challenges facing the discourse expression of Ideological and political education in the era of the financial media mainly are:The contradiction between the authority and the pluralism of the expression subject,systematization and fragmentation of expression objects,the official and folklore of the medium of expression,expression of the nationalization and globalization of the field.Meanwhile,existing technical achievements,universal media identity,top level system design,international discourse communication bring opportunities for the innovation of the discourse expression of Ideological and political education in the time of the melt medium.To this end,Take ideological and political education theory,discourse theory and communication theory as the theoretical foundation.,Through the four aspects of symbols,meanings,narratives and Paradigms presenting the core content,the specific performance is below:Firstly,Using pictographic symbols,onomatopoeia symbols and metaphorical symbols to upgrade discourse symbols in Ideological and Political Education.Secondly,Through the theory of socialism with Chinese characteristics in the new era of Xi Jinping as a guide,giving the content of the traditional discourse with the New Era Connotation and the essence of the era of global discourse to elucidate the deep meaning of the ideological and Political Education Discourse.Thirdly,in order to optimize the discourse and narrative way of Ideological and political education,we should pursue the individuation of the discourse receiver,the diversification of narrative perspectives,the narrative techniques and the narrative oriented life.Forthly,from text discourse to life discourse,elite discourse to public discourse,traditional discourse to modern discourse,individual monologue to main dialogue to realize the modern transformation of the discourse mode of Ideological and Political Education.The path choice of the discourse expression innovation in the ideological and political education in the time of the melt medium is by promoting innovation of ideas and ensuring the empowerment of discourse,,strengthening the consciousness of the main body and enhancing the education of media literacy,expanding the discourse platform and perfecting the communication system of discourse optimizing discourse field and building a harmonious discourse environment.