Research On Discourse Optimization Of Ideological And Political Education In The New Media Era

With the development of information technology,new media has developed rapidly and entered people’s daily life rapidly,and has now formed a unique new media era.The two-way communication mode,the efficiency of inter-temporal communication and the richness of communication content in the new media era have profoundly influenced people’s ideology and behaviour.In this context of communication,the subject of discourse is moving from single to multiple,and the dissemination of discourse is moving from centralised to decentralised.This has made the optimisation of ideological and political education discourse both effective and challenging.In the new media era,the content of ideological and political education discourse is richer,the way of discourse is more diverse,the space of discourse is broader and the style of discourse is more diversified.However,it also faces real problems such as the authority of the subject of discourse being challenged,the logic of the content of discourse being weakened,the clarity of the discourse environment being destroyed and the control of the dissemination of discourse being reduced.Against this backdrop,there is a prominent need to optimise the discourse of ideological and political education.It is an urgent requirement to consolidate the ideological and political education discourse and maintain the ideological security of the society;it is a necessary way to spread the core socialist values and play the value guidance function of the discourse;it is a practical need to accelerate the dissemination of ideological and political education discourse and expand the influence of ideological and political education;it is a necessary way to enhance the effectiveness of ideological and political education and promote the innovative development of ideological and political education.The optimization of ideological and political education discourse in the new media era is based on following the general laws of discourse and social norms,recognizing,mastering and using the new communication media and communication methods to optimize ideological and political education discourse,involving the optimization of multiple elements such as discourse subjects,discourse content,discourse style,discourse mode,discourse thinking and discourse space.The aim is to enhance the attractiveness and appeal of ideological and political education discourse.While adhering to the basic principles of political,people’s,openness and modernisation,the optimisation of ideological and political education discourse in the new media era should also focus on specific optimisation strategies.First,we should strengthen the new media awareness and application skills of the subject of discourse,improve the media literacy of the subject of discourse in multiple directions,and enhance the authority and dominance of the subject of ideological and political education discourse.Second,we should use innovative discourse concepts and theories to enhance the logic and expressiveness of the discourse.For example,we should adhere to the "people-oriented concept" and fully respect the subject position of the subject of discourse.To use positive new media popular discourse to establish a good discourse relationship.We should take the initiative to update and eliminate abstract words and rigid expressions that lag behind the development of the times,and outline new theories,new languages and new paradigms that can respond to social concerns.Thirdly,new media should be used to optimise and update the way of discourse and to enhance the affinity and attractiveness of the ideological and political education discourse.For example,life narratives should be used to make up for the lack of grand narratives,emotional discourse should be used to give rational discourse temperature,and discourse dialogue should be used to make up for the lack of discourse persuasion.Fourth,to create a good macro and micro environment to eliminate barriers to discourse,to enhance the guiding power and influence of ideological and political education discourse.Take practical measures to create a clean discourse environment,so that the new media can become a powerful grip to convey China’s voice and tell its story.