The Research Of Civil Servants' Media Literacy Under The Background Of New Media

Since ancient times,the news media as a important communicate bridge and the link between the government and the social public.In traditional media era,media information limited by small range and low transmission rate and single delivering etc.such as factors,in which the social public just the role of media receivers of information.So,through traditional media to achieve political people's interaction,feedback,communication,social supervision,often with little success.And with the development of Internet technology and mobile communication technology as the main carrier of the new media vigorous,China gradually into the era of "mass journalists",everyone can express their interests and maintain their rights easily and freely,citizens' enthusiasm to participate in social management and social supervision through new media be greatly increased.Therefore,China's political ecosystem in media system from traditional media to new media has had the significant changes,response capacity for civil servants under the background of new media put forward to new requirements such as Accurately understanding and effectively use,perfectly media manage is the the basic qualities of civil servants now.For better research on the present situation of the current China's civil servants media response capacity,on the basis of in consulting relevant literature both at domestic and international,and combing the China's failure case in recent years.This paper under the background of new media contents of civil servants media response capacity,and through the questionnaire survey and case analysis came to the conclusion,such as the problems of current China's civil servants group not enough to face the media,lacking the ability to use media,lacking the consciousness of media management and media response capacity.In the end,this article based on media response capacity of civil servants in China and put forward same reasonable countermeasures and suggestions from the Angle of the fully understand and use and reasonable management.