The Search Of Media Literacy Of Civil Servants In The New Media Era

The rapid changes in the media today,the development of new media in the ascendant,the dissemination of the environment has changed significantly.From the most primitive books gradually developed to the latest mobile Internet,the form of media has been changing.The traditional mode of communication has been broken by emerging media.With the advent of the Internet,the human big step from the traditional media era into the new media era.New media through the network to transmit information,with the spread of fast,interactive,large amount of information,widely transmitted and so on.Under the support of the mobile Internet,anyone may become the main body of information dissemination,handheld "microphone",hand "camera","camera”published by any social phenomenon observed,therefore,by the individual as the media to disseminate the subject of public opinion The event is in the endless stream.At the same time,at present,China is in the stage of reform,the anti-corruption,the transition from poverty,the transition of the system and so on.The economic society is in the period of rapid transformation,the social contradictions are concentrated and the probability of occurrence of various public emergencies is increased and the negative information diffusion ability is obviously enhanced The Civil service groups have the advantages of resources such as social public resources and information resources.In the rapidly changing and complicated new media environment,it is very important for them to recognize the ability of the media,the method of screening information and the skills of the media.Whether it will set up public issues,propaganda and interpretation of policies,communication and contact the masses,guide public opinion,reduce the risk of emergencies,and to meet the demands of the masses,to achieve a good administrative process,these are in the new media environment to measure the level of government Important sign.Therefore,in order to meet the social and job responsibilities,civil servants should improve their access to the media,the use of media capacity,which is the party and the government of the civil service requirements.Based on the theoretical knowledge of public relations,journalism and public administration,this paper refers to the domestic and foreign scholars 'research on the literacy of civil servants,draws lessons from the advanced experience of foreign research,and concludes with the actual situation of civil servants' media literacy in real life Research,in-depth analysis of China's civil service media literacy of the fundamental problems,and targeted to improve China's civil service media literacy approach.Hoping to China's civil service media literacy research to add new ideas,open up new ideas,China's civil service media literacy to enhance the positive impact.