Research On Brand Image Design Of "Convenience Store+" Based On O2O Model

With development of the times,advance in science and technology and popularization of mobile internet,great changes similarly occur to our life style.As a kind of business model connecting online and offline transaction,O2O has permeated into our life in all aspects after recent years of development.It has made mature layout in industries like catering,household service,short rental,tax-hailing and tourism and meanwhile had relatively mature experience in visual image design.Retail industry,due to its own complexity,has been still at the growing stage in terms of O2O layout.As a branch in retail industry,traditional standard convenience stores have embraced promising prospects yet will face great challenges on its online and offline development road.Therefore,there is great room for design and improvement in brand visual image experience of “convenience store+” under O2O model,and it enjoys certain research value at the same time.This article,with brand visual image design as research object,firstly interpret and discuss formation and development of platform “convenience store+” under O2O model,and from the perspective of visual communication,point out important role of visual image design in its brand development.It has built visual image of “convenience store+” on the research basis of current one.Then in the process of experience,it has summarized features and principles of visual image design,made discussion and research on systematization and interaction of its visual image,and concluded corresponding design principles including unity principle,availability principle,emotional aesthetic principle,humanistic principle and ductility principle.At the end of the article,it carries out design practice of brand visual image of virtual project Suning store,and makes use of summarized theoretical achievements for design presentation in the online and offline all-around visual experience.By combining theory and practice,it can offer some new ideas for brand image design of“convenience store+” under O2O model.