The Research On Market Visual Communication Of Ellassay Brand Culture

The terminal market of clothing brands is the most direct place and form of expressing the design style of a brand and transmit the brand culture concept.The terminal market of clothing brands plays a very important role in the future development of brands.It not only reflects the location of brand design style,price attribute and so on,but also transmits the unique cultural and core value of brands,to provide important places for establishing loyal customer groups and gaining the market.This paper researches and explores the relation between visual communication of clothing and its brand culture,and systematically and theoretically combines the two.The research methods of the paper include the following four types:(1)Literature research method.This method mainly prove the conclusions by historical literature.Widely look up literature,and deeply research and explore the visual communication under brand culture.(2)Questionnaire survey analysis method.This paper has market investigation to the visual communication elements that can influence the purchasing decisions of customers.Before the questionnaire survey,have the form of interviewing as auxiliary,to accurately sort out the best expression form of brand culture and market visual communication in practice and formulate the questionnaire with research value.Finally,contact and analyze the data through recycling the questionnaire and interviewing data.(3)Field research method.Get to know the current situation of brand culture of Ellassay,the current situation of the terminal market of Ellassay clothing and the situation of terminal market to transmit the brand culture.Search on the Internet to collect data,and visit the retail flagship stores of Ellassay brand.Explore and visit the expression elements about brand culture in stores,and record the circle of visual merchandising in stores.(4)Working practice and theory demonstration.Combining relevant theory knowledge and my practical working experience,analyze the terminal market of Ellassay.Through the research and study on transmitting the clothing brand culture of clothing terminal market,the paper finally completes the expanding and researching of Ellassay brand culture.Through the application and analysis of Ellassay brand culture in its market visual communication,expand and extend new potential customer groups on the basis of original brandculture of Ellassay.Plan the young brand SEVENA QUEEN according to the current market demands,and design for the market visual communication of its brand according to the brand culture.At present,the brand terminal market of clothing industry in our country lacks for the spiritual communication of brand culture in the transmission of visual image[1].Therefore,the research on the market visual communication of Ellassay brand culture can have some reference values to clothing brand in culture and visual communication.