In 2011-2016 CCTV's Nature Documentaries And National Image Creation

From the 21 st century,the national “soft power” has become an essential element that could be applied to evaluate the development of a country,and the national image is the reflection of countries' “soft power”.Therefore,it is considerably urgent to shape the national image in this highly competitive society.In the meantime,ecological environment is also one of the most important topic worldwide,and people should lay more emphasis on the protection of ecological environment when the economy develops rapidly.This is the reason why the majority of countries choose to produce documentary regarding to the ecological environment.As the ecological environment is increasingly significant,the ecological image of a country will become the center of attention of the whole world.Shaping the ecological environment image of a country should incorporate various essential components,and as the critical news agency and ideological and cultural center of China,CCTV is the most powerful medium to shape the image of a country.Therefore,as the typical representative of documentary,the ecological environment documentary made by CCTV is authoritative.This essay focuses on evaluating the ecological environment documentary of CCTV that was produced and then broadcasted from 2011 to 2016.It will summarize the specific strategies and techniques of expression that CCTV ecological environment documentary using to shape the image of a country,as well as what national image these documentary has presented by analyzing them.Research indicates that,the quality of these documentary has improved significantly after 2011,and producers applied the techniques of expression that are different from what they used before.The most outstanding one is that,they have adopted documentary narrative mode,and also pay more attention to the group of ordinary people.It should be noted that,filming ecological environment documentary has a certain degree of difficulty.The documentary of natural scenery alone is dull,and if producers made the environmental documentary as simple a simple environmental publicity film,then these kind of productions will have little use of shaping national image.Therefore,an ideal environmental documentarythat can be used to shape national image should not only pursue the texture of the film,but also its meaning.It should be the combination of natural scenery and humanistic components,as well as the incorporating of story plot.Only this kind of documentary can attract audiences' attention and shape the image of a nation.In addition to this,the presenting image of a nation will also convert from a simple powerful image to the image that emphasizes the importance of the protection of environment as well as the harmony between people and ecology.