Study On The Design Of Hanzheng Street Brand Image

Hanzheng Street brand image is a window to understand the clothing brand in Hanzheng Street,through this window we can more in-depth understanding of the overall situation of Hanzheng Street clothing brand and its industry status.With the gradual improvement of the economic reform and development of people's living standards,people demand for clothing is no longer simply solve the clothing problem,the market economy is increasingly open,the rise of the influx of foreign brands and domestic new dress brand,Hanzheng Street apparel industry from both inside and outside the industry in the face of increasingly fierce competition.Market development is blocked.In this paper,through the study of the development of Hanzheng Street clothing brand and its actual situation,analysis of the reasons for its development.By comparing the domestic and foreign clothing brand,find the ills of Hanzheng Street clothing brand.Thus,it puts forward suggestions on the establishment of industry standard in Hanzheng Street apparel industry,and promotes its brand image.At the same time,through the analysis of the strategic positioning of Hanzheng Street clothing brand,to create a brand image to meet the needs of the market to meet the needs of the market in Hanzheng Street.Therefore,this article takes the Hanzheng Street clothing brand as an example,carries on the research to the Hanzheng Street brand image design.