The Time-honored Brand Of Hanzheng Street From The Perspective Of Intangible Cultural Heritage

China Time-honored Brand is in the hundreds of years of commercial and industrial competition left precious cultural heritage, is the precious wealth of the Chinese nation. It is not only a enterprise, a family honor or disgrace of rise and fall, also affects the whole social commercial culture and the history of the city. Especially in Hankow, China Time-honored Brand is a miniature of city which development rely on business in hundreds of years. After swaying in the midst of raging storm of these years, some of the loss shops has disappeared on the market, but also has someone still exist. Today’s failure is that many old shop irresistible destiny through many times blow. Discussion the Hanzheng street time-honored brand is not only beneficial to protection of the cultural heritage of non-renewable resources, but also to exert Wuhan city spirit, to display the wuhan commercial charm, make Wuhan core value system culture has an important significance.This paper will mainly inspection object as the Hanzheng street time-honored brand, At the beginning, introduces the rise of this street, and then financing a broad display and combing the development. Through the collection of data, visit summarizes the time-honored brand of the street is now an important cultural heritage, as well as discusses the Wuhan commercial culture spirit on the basis of data analysis. At last, contact the selection of protection status, the revitalization of old financing for development to provide certain reference suggestions. Divided into five parts as follows:The first, the history of the Hanzheng street, experience the glory of Ming and Qing dynasty, twists in the republic of China and turns the revival of the China, it is left behind precious cultural heritages after hundreds of years to development business, is the important part of Wuhan’s culture, worth deeply mining and discussed.The second, the time-honored brand of Hanzheng street with a long history mostly can be divided into five stages:The Ming and Qing dynasties preliminary development; Depressed in the Revolution of1911; Golden age because of the relaxing of outward extending by the imperialist powers during the first world war; but floods and war due to operators difficultly; Relieved to start transmuting because of the socialism reformation in the early years; gradually decline in the last because the reform and open policy.The third, the time-honored brand as intangible cultural heritage is considered, But can’t protect its culture spirit in isolation and ignore the intangible cultural heritage of the physical factors.The fourth, through summarizing the development track of the time-honored brand, may find the cultural character of Wuhan businessman, to set up the Wuhan city image as positive.The fifth, the time-honored brand of Hanzheng street grand must based on protection development, can not stand alone but unilateral, competes three aspects to carry on at the same time from the cultural space, the non-material cultural inheritance and business.