Research On Exhibition Design Of High-end Clothing Brand Sales Terminal

In recent years,world-renowned high street clothing brands have successfully entered the Chinese market,relying on fashionable designs,affordable prices,and business models that respond quickly to trends,gradually becoming the mainstream of domestic clothing consumption.In addition to a strong supply chain and advanced management concepts,the global success of foreign high street clothing brands is particularly inseparable from the shaping and improvement of brand terminal exhibition designs.In today's increasingly fierce competition,the exhibition design of brand terminals is a bridge between enterprises and consumers.It is an external manifestation of the quality and style of the company's products,and it also disseminates the company's unique values and makes it recognized in the market Sexually important channel.Therefore,enterprises should pay more attention to the shaping and management of terminals in order to maintain their advantages in the competition.In this article,the author will focus on analyzing the display design of high-street clothing brand terminals,which are representative at home and abroad,so as to obtain the consistency and difference characteristics of the display design,and summarize the domestic high-street clothing brand terminal design.Existing problems,put forward effective promotion and optimization suggestions for existing problems,with a view to promoting the development practice of China's clothing exhibition.This article takes the display design of high street clothing brand sales terminal as the research object,and expands from the following aspects.The first chapter is the introduction part;the second chapter analyzes the connotation of High Street clothing brand and the function of exhibition design,and discusses the value of exhibition design in product promotion,information transmission and image promotion;the third chapter focuses on the high Street apparel brands need to take into account the various design elements,as well as the connections and influences between the various elements,when designing the display of the terminal.Chapters 4 and 5 are the key chapters of this article.Based on the research of relevant literature and on-siteinvestigations,the representative high-street clothing brands(ZARA,H & M,Uniqlo,Peacebird Women's Clothing and ME & CITY)at home and abroad are used as Research objects,analyze the image of the sales terminals displayed by these five brands in the Chinese market,and summarize the common characteristics and personality differences of the sales terminal display design,and further expand on existing problems,from how to optimize and innovate As an entry point to solve the problem,I hope to contribute to the local high street clothing brand to the world.