The Study Of The Male Image Of The Clothing Brand Print Ads

This article through to the male image in traditional clothing plane advertisementresearch, sorting and analysis, for domestic and foreign clothing brand in the printadvertising sufficient research on the current situation of male image, for now thedomestic men’s wear brand the image of the print ads and the spread of thedeficiencies and problems, and puts forward the necessity of reasonable.So as thechange of the development of the society, people’s value orientation and aestheticpursuit is changing, so the male image in advertising or print ads question discussion,not only meaningful to the study of commodity culture, but also to study male culturalor gender culture has a profound significance now.In the clothing brand the male image in plane advertisement positioning and thetarget of planning, based on the first concept through to the domestic and foreignclothing brand and print ads, and the clothing plane advertisement image planningprocess in-depth discussion and analysis of the clothing brand print AD image shapingis obtained theoretical framework;Second, for ads today in the men’s differentaesthetic of image and structure of the comb, find the rule of the male image incontemporary advertising, for clothing brand in the print advertising male imageprovides a certain theoretical reference;Third, through to the existing of male image indifferent kinds of brand clothing plane advertisement research, analysis and forecast,understand the impact on the consumer advertising in print ads and intuitive, theeffect of the combination of three different types of men’s fashion choices for maleprint AD image positioning and planning, to make men’s pictorial strategyconception.Documents according to the collected data and the theoretical basis andcase analysis to design the clothing brand the male images of print ads.And of theoverall image of the clothing brand design, transmission, etc., thus in target customersheart occupies a unique and valuable position.The expression of artistic image of themale in clothing design and clothing brand market, the combination of men’s clothingbrand image. In real life, everyone by different way of life to express their own values, andsuitable to the social ideas and their identity.This paper studies on the existing apparelbrand image shaping the inheritance and development of male in print ads, on thebasis of the certain innovation, use of male image in print ads to express this kind ofclothing brand customers a certain lifestyle or value orientation, and be able tobecome the symbol of their attitude to life, to have certain guiding significance to theoriginal design.