| With the new media era,the movie poster design in this environment has changed,the progress of science and technology to the movie poster design brings new methods--from paper media way past static gradually become dynamic and able to multiple platforms and communication terminal,comprehensive display of graphic visual effect from a single show to multi angle,pictures,music,these changes can make the movie posters and audience interaction effectively.Especially now such an era of "Reading Pictures",complex kinds of information,and the graphic elements of interest,effectiveness and strong visual impact,modern people are increasingly demanding to bring rich visual experience,as the important media of communication,graphics can quickly transfer film information,to attract audiences.Dynamic movie poster graphics in either in information or mode of transmission,can quickly attract people’s attention,especially through the spread of mobile phone and computer these new media,the audience only in a limited time to related content through a variety of ways to use posters to get the film,in the viewing before a quick intuitive understanding on the image of the film,achieve propaganda films,not only can increase the film at the box office,but also for the movie poster The design provides a new way of thinking.This paper from the dynamic characteristics of movie posters,posters in the dynamic analysis of the new media environment the advantages and future development trend,by comparing the excellent dynamic movie poster examples,summarizes the effect of dynamic graphics in the movie poster and the forms,and applied to graduation practice.This paper is divided into five parts,the first part is the introduction,mainly introduces the research purpose and significance,research status and research contents and methods;the second part,the definition,characteristics and advantages of dynamic posters,focuses on the three forms of motion graphics dynamic movie poster,the mature part used to design of dynamic poster solutions;the third part of the combination of his own creation practice,for the movie "the Avengers" creation "super hero" series of posters,a detailed review of creative design posters,including topics source,graphic elements and static sketches in poster design;the fourth part,the specific application of graphics in the dynamic movie poster,by setting the key frame,and add effects and achieve dynamic poster presentation;the fifth part As a conclusion,a summary of this topic,hoping to provide new ideas for the future of the film poster design. |
