| With the development of movies and the improvement of digital platforms,the playback end of movies continues to extend from offline projection to online.In response to the more diversified demand for film promotion,movie posters have derived dynamic posters that are more suitable for current online dissemination from the original single outdoor poster.Dynamic movie posters,as a means of digital movie promotion in the new era,not only meet the novel psychology of audiences and attract them,but also bear the essence of movie posters-the transmission of movie information.In the production of existing movie dynamic posters,there are quite a few problems that only care about "whether it’s cool" or "whether it’s different",while ignoring whether the film information is conveyed properly.This situation of putting the cart before the horse has become increasingly serious.Of course,this is related to the characteristics of dynamic movie posters themselves.The expression of visual psychology in Gestalt psychology clarifies that "motion is one of the phenomena that most easily attract strong visual attention",and the audience’s gaze will follow the movement of moving objects.In the process of transitioning from static to dynamic and upgrading dimensions,dynamic movie poster designers should take time,space,and narrative dimensions as the yardsticks,fully consider the dynamic characteristics,and use visual guidance methods suitable for dynamic movie poster information transmission to guide the audience to correctly,completely,and efficiently receive movie information,so that while the audience is attracted by the dynamic,they can also let the audience be infected by the movie poster itself.This article will fully integrate existing film dynamic poster cases,analyze the advantages and disadvantages of dynamism for film posters,demonstrate the impact of visual guidance in dynamic film posters,and summarize a set of visual guidance methods suitable for dynamic film poster design. |
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