Multi-dimensional Innovative Design Of Brand Cartoon Image

With the development and maturity of information technology,digital and multidimensional design applications are becoming more and more popular in the field of brand cartoon image design.Fundamental changes have taken place in the way we know the world,change the world and obtain information.These changes have led to changes in our way of life.However,in the field of traditional brand design,this multidimensional cartoon image design is still rare: the problems of lack of independent innovation,homogenization of brand image and low brand value are still very prominent.How to increase the brand’s appeal and responsibility in the traditional way of design is how to play a new role in the market.Starting with the concept and development of brand cartoon image,the author summarizes the function and artistic characteristics of multi-dimensional design in brand cartoon image design by collecting relevant data at home and abroad,using comparative analysis,empirical analysis,inductive research and other methods,combined with excellent relevant design cases at home and abroad;In view of the current situation of few application subjects,narrow scope and single dimension of brand cartoon image design in traditional industry,as well as the trend of the development of multidimensional design,this paper summarizes four principles of multidimensional brand cartoon image design in line with the current development.The author selects Jinan bond laser Co.,Ltd.,a prominent national brand in the traditional equipment manufacturing industry,and makes a multi-dimensional design for its brand cartoon image "Xiaobang".Firstly,the role defines three basic shapes of the image of "Xiaobang";Secondly,the classic images of "primitive Xiaobang","Captain" and "astronaut" in the role of "Xiaobang" are selected,and the corresponding scenes are given.The three images are three-dimensional,and the three-dimensional virtual model and physical model are made;Then,using these basic settings and scenes,we further created its dynamic application,situational application,physical peripheral application and multi-dimensional display application,and completed a relatively complete multi-dimensional design practice of brand cartoon image.The research and practice of cartoon image design in this paper is the continuation and extension of two-dimensional to multi-dimensional space,showing the brand image in an all-round,multi decent and multi space,increasing the inheritance and visual effect of the brand cartoon image,so as to achieve the purpose of brand publicity.It not only provides a useful exploration way for national enterprises that need to develop and transform,build brand image and improve brand value,but also has a certain reference value for China to publicize its own national brand design.