Research On Comprehensive Evaluation And Promotion Of Tourism Competitiveness Of Western Hubei Eco-cultural Tourism Circle

Western Hubei eco-cultural tourism circleis a circle of eight cities (states and forest areas) in Xiangyang,Jingzhou, Yichang, Shiyan, Jingmen, Suizhou,Enshi and Shennongjia. The The region is rich in natural and cultural tourism resources, distinctive characteristics, the rapid growth of tourism development. In the context of rapid development of tourism, to understand the status of regional tourism development,tourism is an important way to promote sustainable development.Based on the study of the existing literatures on tourism competitiveness at home and abroad, this paper combines the theory of competitive advantage, regional growth pole theory, core-marginal theory and tourism sustainable development theory, and draws lessons from the theory of competitive advantage Based on the comprehensive evaluation index system of tourism competitiveness at home and abroad, this paper constructs the evaluation index system of tourism competitiveness of western Hubei eco -cultural tourism circle, including tourism competition reality and tourism competitive potential. Secondly,the paper uses the literature analysis method and the entropy method to deal with the relevant data, and uses the comparative analysis method and the spatial analysis method to analyze and compare the tourism competitiveness of eight cities(states and forests) in the ecological tourism circle of western Hubei This paper discusses the current situation of tourism competitiveness and its spatial differentiation from six aspects: the scale of tourism development, the development speed, the development benefit, the resources, the service and the support competitiveness. Finally, according to the results of the spatial distribution of tourism competitiveness of eight cities (states and forests) in the western Hubei eco-cultural tourism circle, the corresponding strategies of tourism competitiveness promotion are put forward for different types of cities (states and forests) To achieve a coordinated and orderly regional development pattern, narrow regional differences, to promote the western Hubei tourism competition together.Through the relevant research, the main conclusions are as follows: (1) The tourism competitive potential is the important influencing factor of tourism competitiveness;(2)The tourism competitiveness of western Hubei eco-cultural tourism circle is the strongest in Yichang, and the west strong and weak is weak; (3) The western region of western Hubei is the most important factor of tourism competitiveness. (4) the tourism competitiveness of the western Hubei ecological tourism tourism potential Yichang the strongest, Jingzhou the weakest; (5) different tourism competitiveness of the city should be implemented in different ways; (3) the ecological competitiveness of the tourism industry, The third gradient of the city should be from the perspective of tourism products, strengthen the regional cooperation; the third gradient of the city should start from the development of rural tourism,tourism,tourism,tourism,tourism, tourism,tourism, tourism, tourism, tourism, Driven areas of precision poverty; the fourth gradient of the city should improve the infrastructure construction,enhance the level of public services.