The Analysis On Communication Effect Evaluation Of Confucius Institute In The Netherlands

Confucius Institute is a typical case of Chinese and Chinese culture communication around the world.In recent years,from the perspective of communication,the study of Confucius Institute is in the ascendant.There are several problems of the current research:1.Concentrated on communication subject,communication contents,communication medium,and audience,the study of the communication effect is relatively weak;2 The main content of the study is to describe the effect of some cultural factors communicating through Confucius Institute,and the quantitative analysis is rare;3.The academic community has not formed a unified understanding of the measurement and evaluation system of the communication effect of the Confucius Institute.The study of communication effect has always been the focus of communication research.The evaluation of the Confucius Institute communication effect is also a need for the assessment and development of the Confucius institute.In order to solve the problem of the communication effect of the Confucius Institute,based on the previous research,this paper tried to construct the evaluation model of the communication effect of the Confucius Institute.From the three aspects of cognitive effect,emotional attitude effect and behavior effect,20 quantitative analysis indicators were selected.This paper examines the influence breadth,influence depth and influence dimension of the spread effect of Confucius Institute.In this paper,based on the results of the questionnaire survey,the communication effect of the Confucius Institute in the Netherlands was evaluated.Based on the evaluation model of the communication effect of the Confucius Institute,the survey results and scoring criteria of the questionnaire survey,the communication effect of the Confucius Institute in the Netherlands was quantitatively analyzed.The average score of the survey indicators was 3.88(out of 5),the scores were high.The Confucius Institute in the Netherlands have achieved a good effect of communication.In which the best is behavior effect(score of 4.06),followed by emotional and attitude effects(score 3.92),and the last is cognitive effect(score 3.16).In the behavior effect and cognitive effect,some indicators score are low,reflecting the specific problems during the communication of the Confucius Institute in theNetherlands.1.The cognition of communication subject(the Confucius Institute)should be improved;2.Communication channels are relatively simple,mainly to interpersonal communication channels,the use of mass communication channels is not enough;3.The effect of communication needs to be strengthened.In the cognitive effect level,the participation rate of the Confucius Institute cultural activities is low,the influence breadth of the communication effect is not enough.At the level of behavioral effects,the Chinese learning behavior of the audience's is low in loyalty and persistence.At last,to solve these problems,these proposals were made:Firstly,expanding the communication channels,making full use of new media.The Confucius Institute should give full play to the role of mass communication channels,make use of the Internet,television,radio,newspapers and other media widely;Secondly,in order to meet the audiences' demand on the Chinese cultural experience courses,business Chinese and other courses,The Confucius Institute should strengthen the pre-research of the curriculum and activities and change the current Chinese courses structure which is mainly composed by the HSK test counseling courses.Thirdly,making innovations on the forms of cultural activities and improving the participation rate and the satisfaction rate of Confucius Institute activities.